I am grateful to the members of the Mason Contractors Association of America (MCAA) for entrusting me to serve as your national president for the next two years. I accept the challenge of guiding our Association to even greater achievements. I now join a long line of visionary leaders who have held this position before me and who have accomplished so much for our industry. But like any successful organization, I realize that it will take a strong team effort of fellow members to accomplish our Association's long-range goals. Together with fellow senior officers Vice President Tom Daniel, Secretary Mackie Bounds and newly elected Treasurer John Smith, and guided by a strong Long-range Strategic Plan, we look forward to expanding our Association's influence and successes.
Over the years, our Association has achieved many significant accomplishments of which we can all be proud. I have been asked what I would like to accomplish during my term as national president. As I have thought about it over the past several months, I believe that the measure of my success during this two-year term will be if our industry can expand its markets and enrich the opportunities of all of our members. As a national association, we have focused much of our attention on codes and standards, securing a strong workforce for the future and protecting our industry from an overzealous federal government. I believe that we must bring as much energy to expanding masonry markets as we have brought to the other areas where our Association has had success.
Today, our markets are attacked by outlandish claims from competitors such as tilt-up and precast, confusing our customers. And we have begun to experience the unthinkable: masonry materials attacking each other in public. I believe that we have little choice but to jump into masonry marketing with both feet as a national association. We must do more than just talk about it; as a national association, we must find the resources necessary to make a real impact in promotion, which I know won't be easy.
Our efforts must be a coordinated effort with our allied local chapters and, when possible, with our allied national associations. At our annual convention in March, we heard a major marketing initiative cooperatively developed by national and local staff. While this may seem like a major undertaking that will require hard work and enormous resources, it will be a tremendous step in winning back masonry markets and protecting many of our markets currently under attack. I know that if we sharpen our focus now and make the hard sacrifices that it will take to be successful, two years from now, we will look back and marvel at how well we have expanded masonry's market share.
I am excited about the possibilities and challenges that lie ahead of us. I am humbled to have been trusted by our members to lead this effort and our Association, and I can't wait to get started.
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