Masonry Magazine February 1961 Page. 12
They look alike, but...
it takes Dur-o-wal to keep them alike!
Two masonry walls: They can be twins in surface charm and solidity. Yet, one can be the better building investment - free of maintenance problems for important extra years. That's the one built with Dur-o-wal, the original steel masonry wall reinforcement.
A wall reinforced every second course with Standard Weight Dur-o-wal has 71 per cent greater flexural strength than its unreinforced counterpart.
With its trussed design, butt welded construction, scientifically deformed rods, Dur-o-wal is considered the most practical thing of its kind by builders everywhere. Nationally wanted, Dur-o-wal is nationally distributed. Wherever you build a masonry wall, you can get Dur-o-wal.
DUR-O-WAL
Masonry Wall Reinforcement and Rapid Control Joints
RIGID BACKBONE OF STEEL FOR EVERY MASONRY WALL
DUR-O-WAL MANUFACTURING PLANTS
Dur-0-wal Div. Cedar Rapids Block Co., CEDAR RAPIDS, IA,
Dur-0-wal Prod, Inc., Box 628, SYRACUSE, N. Y.
Dur-O-wal, Div, Frontier Mfg. Co., Box 49, PHOENIX, ARI
Dur-O-wal Prod, Inc, 4500 E. Lombard St, BALTIMORE, MD
Dur-O-wal of 11, 260 S. Highland Ave., AURORA, ILL
Dur-O-wal Prod. of Ala, Ise, Box 5446, BIRMINGHAM, ALA
Dur-O-wal of Colorado, 29th and Court St., PUEBLO, COLO,
Dur-O-wal Inc, 1678 Norwood Ave, TOLEDO, OHIO
Tuo engineered products that meet a need. Dur-o-wal reinforcement, shown above, and Rapid Control Joints, below. Weatherproof neoprene flanges on the latter flex with the joint, simplify the caulking problem.