Masonry Magazine January 1962 Page. 24
ARKETEX CERAMIC
GLAZED STRUCTURAL
TILE
6T
8W
4W
DIRECTION
COLORS
As color vehicles, Arketex structural facing tile provides the exact architectural mood needed for any locale. Thirty-six Direction Colors, selected by Raymond Loewy Associates, were chosen for their popularity and applicability in contemporary design. You work from a pallet of twenty-seven new field colors, plus nine accents and brilliants that range the spectrum.
STRAIGHT-LINE DESIGN
Arketex refinements in Straight-Line Design significantly lowered the in-wall cost of structural facing tile construction. Basic production shapes are used in simple, vertical panels from floor to ceiling eliminating wainscoting, masonry plasters and masonry lintels. A minimal number of simple tile shapes will complete the structure without expensive and wasteful field cutting. The result is clean, modern design with ample freedom for individual expression.