Masonry Magazine October 1966 Page. 24
Off-the-job traffic accidents cost U. S. industry $1.9 billion last year.
Carrier Corporation took a cold look at this hot problem. And acted.
Off-the-job traffic accidents have become a multi-billion dollar headache. That's why Carrier Corporation, Midwest Steel, Anaconda Company, Delco-Remy, and dozens of other progressive companies both big and small are doing something about them. To reduce this costly drain of trained manpower resources, they set up the National Safety Council's Driver Improvement Program for their employees. It provides a complete course in new and tested concepts and techniques of defensive driving that can reduce traffic accidents significantly.
Last year U.S. industry lost over 22,000 trained employees killed in off-the-job traffic accidents. They actually cost industry more in dollars and productive lives than on-the-job accidents. Isn't it time you did something about it? Mail the coupon for full details on how to set up the National Safety Council's Driver Improvement Program in your company. Do it today to save productive lives!
Director of Public Information
National Safety Council
425 No. Michigan Ave.
Chicago, III, 60611
Please mail me full details on the
Driver Improvement Program.
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Published to save lives in cooperation with The Advertising Council and the National Safety Council
MASONRY October, 1966