Masonry Magazine March 1968 Page. 35
The college contribution is a two-way street
There are two ways to look at it. There's the contribution the colleges make to business. That's crucial. Business employs about 42% of all college educated people. It uses their brainpower and skill in developing new products and methods. It fills management posts.
In the other direction, there's the contribution business makes to colleges. The colleges welcome it. They need all the funds they can get. They're helping to prepare leaders for management, but the cost of this preparation-the whole cost of education-is going up sharply.
If business wants college talent, it must keep colleges in business. It can help finance their need for classrooms, facilities and especially teachers. In this light, your aid-to-education program is an aid to your company.
SPECIAL TO MANAGEMENT A new booklet of particular interest if your company has not yet established an aid-to-education program. Write for: "THE RATIONALE OF CORPORATE GIVING," Box 36, Times Square Station, New York, N. Y. 10036.
College is Business' Best Friend
Published as a public service in cooperation with The Advertising Council and the Council for Financial Aid to Education. masonry • March, 1968