Masonry Magazine January 1970 Page.21
NCMA is "pushing" profits your way.
"Total Environment Living" is the subject of NCMA's first big "push". The use of concrete block in practically every structural facet of multi-family living will be strongly promoted throughout 1970.
And we mean business.
Again this year, NCMA is sponsoring a variety of promotional "pushes", directed to all influential specifiers in the building industry.
Each campaign is aimed at promoting the use of concrete block within a significant segment of the construction action for 1970; i.e. garden apartments, commercial buildings, high rise construction, institutional buildings, etc.
By increasing our share in new building starts, we also develop more jobs for more masons. We've found it's a nice way of doing business together.
With the advent of load-bearing concrete block, this versatile multi-story construction material lets you concentrate a labor force on a single structure longer, thus creating multi-profits every step of the way.
Inside, outside, all-around the building-whether it be garden apartments or private residences-concrete block continues to broaden in application and open new job markets for you!
Concrete masonry-a good partner to do business with
P.O. Box 9185, Rosslyn Station Arlington, Virginia 22209