Masonry Magazine September 1973 Page. 13
The richness of customized concrete masonry serves with equal distinction in interior design. Here a split fluted unit graces lobby walls in the Jefferson City Holiday Inn, Arlington, Va.
Customized Masonry Design
What's new in concrete masonry? Increasingly the decade of the '70's is proving to be an era when architects can design their own concrete block face designs and get them produced in a wide array of sizes and colors with growing speed and economy. And all have considerable fireproof, soundproof and relatively maintenance-free qualities.
Whether it's a six-facet face unit, a random scored unit, split sawtooth or fluted, the concrete block industry's modern manufacturing techniques now make it possible, in many parts of the nation, to create customized concrete masonry.
Call it a system, a new production technique, or by any other name, what it boils down to is that the enterprising architect and the progressive concrete block producer can now combine talents to create structures with dramatic exterior and interior walls. An architect now can actually design an original concrete block facing unit to his own aesthetic qualifications, thus providing a truly total design concept for the building.
A recently completed project in Phoenix, Arizona, is a good example of this trend. For the Civic Center complex (Please turn page)
masonry
• September, 1973
13