Masonry Magazine January 1974 Page. 41
After you've saved 10% putting it up, you'll save another 10% keeping it up.
Build with loadbearing masonry and you'll get a jump on those who don't. You'll cut an average of 10% off your two biggest construction costs: time and money.
But that's just the beginning. After it's up, a masonry building goes right on saving by costing less to heat, cool and maintain. One reason: masonry insulates better than just about any other exterior material commonly used in commercial and institutional building. And when you have better insulation, you consume less energy. And you're helping to ease the energy crisis.
What's more, masonry won't rust, shatter, warp, dent, bend, buckle or rot. So you can keep serious maintenance to a minimum. For example, glass buildings need washing twice a year. Most metal buildings need cleaning once a year. But masonry buildings need cleaning and tuckpointing only once every 35 years, if at all.
We'd like to tell you the complete story. Just mail the coupon. We'll show you how to save money with masonry in more ways than one.
IMI
International Masonry Institute
Suite 1001 823 15th Street, N. W.
Washington, D. C. 20005
I want to save on building and maintenance costs. Show me how.
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masonry • January, 1974
41