Masonry Magazine April 1974 Page. 29
Build a 10 story building with loadbearing masonry and get the 11th story free.
When you build with a modern loadbearing masonry system, you can save as much as 10% on construction costs. Because masonry lets you save on the two biggest expenses of building: time and materials.
Instead of building separate structural systems and enclosure walls, you can have them both in one step. Masonry walls work together with roof and floor systems to create one solid structural shell, complete with enclosure walls and inside partitions. And you can begin finish work on each floor as soon as the masons begin erecting the floor above it. So your building is finished faster, and you can stop paying interim interest and start charging rent.
You save on maintenance costs too, because masonry doesn't warp, dent, bend, buckle or rot. It gives superior fireproofing and sound control, and with its inherent beauty, it never needs painting. When you add all these savings up, you can save enough money to add that eleventh story. If that sounds like an interesting prospect to you, mail this coupon. We'll send you the complete story.
International Masonry Institute
Suite 1001 823 15th Street, N. W.
Washington, D. C. 20005
Send me information on the modern loadbearing masonry building system.
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April, 1974