Masonry Magazine July 1975 Page. 26
IMI Celebrates Fifth Anniversary
Five years ago, in July 1970, the International Masonry Institute was founded by the Mason Contractors Association of America and the Bricklayers, Masons & Plasterers International Union. Offices were opened in January of 1971. Established as a not-for-profit trust, IMI is now widely recognized throughout the U.S. and Canadian construction industry as the promotion arm and resource center of the masonry industry. IMI processes more than 20,000 inquiries each year from architects, engineers and others considering masonry, and responds to many inquiries from around the world.
In April and May of 1975, IMI launched the industry's first network television campaign. Thirty-second, color commercials were seen each Sunday on the NBC-TV Network's NHL Stanley Cup Hockey Championship Playoffs. Last year, IMI conducted the industry's first network radio campaign by sponsoring each day the David Brinkley Reports on NBC-Radio. Last year, and during 1975, IMI has an extensive advertising campaign underway in a number of national magazines including Newsweek, which reaches millions of influential persons.
Increasingly IMI is active in the field of energy conservation standards, and participates as one of the members of the Masonry Industry Liaison Committee. IMI Chairman David Soloff, Jr., is Chairman of the Industry Committee composed of: Brick Institute of America, Bricklayers, Masons & Plasterers International Union, International Masonry Institute, Laborers International Union of North America, Mason Contractors Association of America, National Concrete Masonry Association, and Portland Cement Association. The Committee is especially active in regard to HUD/FHA Minimum Property Standards, Section 51-b, covering insulation of walls. Meetings have also been held with GSA and FEA, and testimony on masonry's energy conserving qualities, given by Chairman Soloff, before Senator Proxmire at hearings on the Energy Independence Act of 1975. IMI is also on the AIA Energy Council.
Other 1975 projects include: (1) production of an All-Weather Slide Show, to encourage all-weather enclosure of construction jobs to keep them from closing during hot, cold, and wet weather, (2) production of a Mason Contractor Loadbearing Slide Show to better acquaint them with the system and the need to bid such jobs to keep them from going to competitive materials, (3) release of a new (Continued on page 30)
About Our Cover
Brick and concrete block were used for exterior wall back-up and brick was also used for about 14 of the flooring surface on the first floor. The library contains four floors and 145,000 square feet. It is completely summer/winter air conditioned.
The Library was completed in September, 1973, at a cost (excluding land, fees and furnishings) of $2,938,000.00 or $20.26 per square foot; well within the construction budget. Architects for the project were Kent-Marsellos-Scott, Lufkin, Texas.
Library Building
Stephen F. Austin State University
Nacogdoches, Texas
Architects: Kent-Marsellos-Scott
Mason Contractor: Cardinal Masonry
General Contractor: Allen M. Campbell Co.
The Stephen F. Austin State University, Nacogdoches, Texas, desired to build a new Library and to meet the needs of such a facility in an economical, thoroughly functional and attractive building. It was decided that masonry exterior walls and concrete frame would best fulfill these requirements. On the exterior, brick was used not only for wall surfaces but also for fascias and soffits.