Masonry Magazine March 1976 Page. 23
IMI
Promoting your future.
The ad on the back cover is one of many IMI ads now appearing in leading U.S. and Canadian magazines. But IMI promotion only begins there. Here are just a few of the ways IMI is promoting your future:
• 22 million viewers watched IMI's award-winning commercial on NBC's Stanley Cup Hockey Playoffs the first national TV advertising in masonry history.
• IMI ads reached 3 million people in Newsweek magazine and 500,000 saw our ads in Executive Newsweek, a special edition for top decision makers.
• The top design and construction magazines feature IMI ads every month-reaching more than 250,000 architects, engineers, builders and investors.
• IMI produces and distributes valuable materials to fill requests from thousands of people who see our ads.
• IMI has launched an architectural school program to insure that the next generation of architects understands masonry.
IMI was created by the International Union of Bricklayers & Allied Craftsmen and the Mason Contractors Association of America to increase jobs and opportunities for the masonry industry.
How much more can IMI do? That depends on you. If your group is already participating in IMI, make sure it continues. If it isn't, find out why. Give your support to IMI. IMI supports you.
INTERNATIONAL MASONRY INSTITUTE
823 Fifteenth Street, Northwest
Washington, D.C. 20005 (202) 783-3908
masonry
• March, 1976
Plan Masonry Symposium
(Continued from page 17)
versity of Melbourne, Australia; and Professor Kahlhans Wesche, building research institute of the Rheinisch-Westfaelischen Technischen Hochschule, West Germany.
Masonry has been recognized as a structural material in Canada's national building code only since 1965.
Further information on the First Canadian Masonry Symposium is available from: Conference Office, Division of Continuing Education, The University of Calgary, Calgary, Alberta, Canada T2N 1N4, telephone (403) 284-5051.
New Incentive Program
(Continued from page 17)
and uses many good ideas that have come about only after year of practical experience. What the "Trowel Tips" project is intended to do is encourage these employees to share their good ideas with others so our industry as a whole can benefit.
Ideas may be submitted in writing to the Masonry Advancement Program, 3003 E. 3rd. Avenue, Suite 301, Denver, Colorado 80206. Photographs or illustrations necessary to convey the idea are encouraged. If one of the ideas submitted is selected for publication in the Masonry Industry monthly newsletter "Leveler," the person suggesting that idea will be given a $50.00 prize.
Plan Building Symposium
A major symposium on building construction will be held at the Commerce Department's National Bureau of Standards (NBS) in Gaithersburg. Md., on March 24 and 25, 1976.
In addition to NBS, the sponsors of the symposium include the General Services Administration, the Air Force, the Department of Health, Education and Welfare, the U.S. Army Corps of Engineers, the National Aeronautics and Space Administration, the Veterans Administration, and the Office of Management and Budget.
The symposium will be preceded by workshops at three American universities over the next several months. The workshops will focus on providing building owners with information and ideas to save costs and enhance the quality of construction. These ideas will be discussed and refined at the symposium and will be printed and disseminated widely.
Further information may be obtained by contacting Harry Thompson or James Haecker, Center for Building Technlogy, National Bureau of Standards, Washington, D.C. 20234.
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