Masonry Magazine January 1976 Page.34
IMI
Promoting your future.
The ad on the back cover is one of many IMI ads now appearing in leading U.S. and Canadian magazines. But IMI promotion only begins there. Here are just a few of the ways IMI is promoting your future:
* 22 million viewers watched IMI's award-winning commercial on NBC's Stanley Cup Hockey Playoffs the first national TV advertising in masonry history.
* IMI ads reached 3 million people in Newsweek magazine and 500,000 saw our ads in Executive Newsweek, a special edition for top decision makers.
The top design and construction magazines feature IMI ads every month-reaching more than 250,000 architects, engineers, builders and investors.
* IMI produces and distributes valuable materials to fill requests from thousands of people who see our ads.
* IMI has launched an architectural school program to insure that the next generation of architects understands masonry.
IMI was created by the International Union of Bricklayers & Allied Craftsmen and the Mason Contractors Association of America to increase jobs and opportunities for the masonry industry.
How much more can IMI do? That depends on you. If your group is already participating in IMI, make sure it continues. If it isn't, find out why. Give your support to IMI. IMI supports you.
INTERNATIONAL MASONRY INSTITUTE
823 Fifteenth Street, Northwest
Washington, D.C. 20005 (202) 783-3908
COMING EVENTS
1977
January 21-27. The 27th Annual Convention & Educational Trade Show of the Mason Contractors Association of America, Hyatt Regency Hotel, New Orleans, La.
January 15-18. The 58th Annual Meeting of the Associated Equipment Distributors, San Francisco Hilton & St. Francis hotels. Contact: AED, 615 West 22nd St., Oak Brook, III. 60521.
January 15. Honor Awards Banquet of the Masonry Institute of Michigan. Contact: MIM, 27600 Farmington Road, Farmington, Mich. 48024.
March 5. Excellence In Masonry 76 Award Banquet, Hyatt Regency O'Hare. Contact: Metropolitan Chicago Masonry Council, 1550 Northwest Hwy., Park Ridge, III. 60068.
1976 BOCA Building Code Supplement Now Available
BOCA International, the nation's oldest association of practicing regulatory code officials, announces the availability of the 1976 Supplement to the One and Two Family Dwelling Code, Second Edition, 1975. The 1976 Supplement to the One and Two Family Dwelling Code contains all changes approved by the Council of American Building Officials (CABO) One and Two Family Dwelling Code Changes Committee.
The One and Two Family Dwelling Code is published jointly under the sponsorship of the following nationally recognized model codes agencies: Building Officials and Code Administrators (BOCA) International; American Insurance Association (AIA); Southern Building Code Congress (SBCC) International; and International Conference of Building Officials (ICBO).
The 1976 Supplement to the One and Two Family Dwelling Code is priced at $1.00 per copy. To order, write Publications Order Department, BOCA International, 1313 East 60th Street, Chicago, Illinois 60637.
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U.S. Pat. Off., Can. & other countries by THE BURNS & RUSSELL CO.
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