Masonry Magazine October 1978 Page. 14
Mason Contractor
Meets Competition
Head On!
"We just can't stand around and hope that a masonry wall will sell itself. We have to do the selling." - R. J. Prossen
Ray Prossen doesn't think that mason contractors should bemoan stiff competition from other building systems-including the metal building industry. Instead, they should meet the competition head on.
"We have an exceptionally functional, structurally sound, and aesthetically pleasing product that's proving itself over and over every day," says the 47-year-old president of R. J. Prossen, Inc. headquartered in Brookfield, Wisconsin. He himself has come up with an innovative masonry building system that is drawing considerable attention in the Midwest.
"We have only to stress the countless superior qualities of masonry construction and sound our horn more loudly than other building systems. We just can't stand around and hope that a masonry wall will sell itself. We have to do the selling, and we have plenty of ammunition to work with."
An astute student of marketing and a progressive mason contractor who constantly monitors the pulse of the construction trades, Prossen has followed his own advice and is making it pay off. Drawing on masonry's vast untapped potential, he has developed what he calls the "Rigid Frame Concrete Masonry Construction" system. The method is designed chiefly for commercial, industrial and warehouse applications.
The Rigid Frame concept conforms to a pattern-or module-to take advantage of the maximum capabilities of
Mason Contractor Ray Prossen (left), president of R. J. Prossen, Inc., at work in his Brookfield (Wis.) headquarters. His firm is a member of MCAA's Milwaukee Chapter, and Prossen is chairman of the Association's Safety Committee.