Masonry Magazine January 1980 Page.38
We can't breathe easy
when the competition is
breathing fire.
Looking at the building markets of the 1980's is a little like peering into a dark cave. We know there's no fairy-tale dragon waiting there to eat us alive. But we also know that what does lie ahead can hurt us, and hurt us badly, unless we act. Steel, aluminum, glass, concrete, wood-these competitive industries are going all out. They're spending millions of dollars a year to increase their share of the building market. If they succeed, it will necessarily mean smaller markets for masonry-lost jobs for craftsmen and lost business for contractors.
The International Masonry Institute exists to protect masonry markets against the effects of this kind of competition. Over the past 10 years, IMI has mounted vigorous national advertising campaigns, produced and distributed technical and non-technical booklets, held seminars, produced films and slide shows, conducted broad publicity campaigns, and done many other things that have been effective in protecting and strengthening masonry markets. But now IMI must do even more, because the masonry industry needs more. There's never been so great a need for coherent, effective national masonry promotion. But in recent years, IMI's financial ability to promote masonry has not increased sufficiently to meet the expanded need for promotion and to withstand inflation.
You can help give IMI the weapons it needs to fight for you. Most BAC members and MCAA contractors are already supporting IMI, and many of these are making two-cents-per-hour-worked contributions. If you're not among these supporters, join the effort. Masonry needs you. Help keep the dragon away from our door.
INTERNATIONAL
MASONRY
INSTITUTE
(The Bricklayers' International Union and the Mason
Contractors in the U.S. and Canada)
Suite 1001, 823 15th Street, N.W.
Washington, D.C. 20005
(202) 783-3908
MASONRY/NOVEMBER DECEMBER, 1980