Masonry Magazine April 1981 Page. 7
The executive director of the International Masonry Apprenticeship Trust (IMAT), discussed the masonry industry's manpower requirements for the current decade and covered the training procedures as well as IMAT's immediate and long-range objectives. Ebeling is also chairman of MCAA's Manpower Committee.
Workshop #2 "ESOP/Employee Stock Ownership Plan" was directed by Robert A. Manley, president of The Commonwealth Group, San Francisco, Calif., and a specialist in ESOP financing. (More on Manley's presentation will appear in the May issue of Masonry.)
Workshop #3-"Industry Promotion" was conducted by Ray Lackey, executive director of the International Masonry Institute, Washington, DC, who outlined IMI's ongoing promotion and advertising programs on behalf of the masonry industry.
Major elements of the 1981 planned activities are:
• A program of research, advertising, publicity and seminars to promote passive solar energy.
• A continuing trade advertising program aimed at architects, engineers, building owners and public officials. (A typical, four-color IMI advertisement appears in this issue of Masonry.)
• A national/local program of advertising and promotion to identify building projects manned by MCAA and members of the International Union of Bricklayers & Allied Craftsmen (BAC).
• Continued support of the Masonry Industry Committee and the Masonry Research Foundation.
• An industry information/materials/consultation campaign to assist local/regional masonry promotion groups.
• An advertising program to "sell" IMI to the industry, and a personal contacts/letter-writing campaign by MCAA and BAC officials to increase financial support for IMI.
• Creation of a common logo and slogan for use by local/regional promotion funds. The logo, featuring a stylized hand holding a trowel, and the slogan, "The sign of a masonry pro," are expected to be introduced in a national ad campaign this summer.
The final workshop of the morning, "Ten Steps to Successful Automation," was presented by William C. Veneris, president of Interactive Management Systems Corp., Colorado Springs, Colo. His firm is a software development house specializing in micro and mini computer system installations for the first-time user.
Veneris' presentation centered around the special applications which can be developed for the masonry industry, the field with which Interactive Management Systems has been involved for more than five years. IMS has developed computer programs which analyze production performance, job costs, position on contracts, estimating.
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The Saturday Morning Workshop on February 28 drew a large audience to hear a discussion of "Industry Promotion" by Ray Lackey, executive director of the International Masonry Institute.
MCAA president Louis J. Helbert, Jr. snips the symbolic ribbon officially opening the '81 MCAA Educational Trade Show.
The formal reception line has become a traditional event at the annual President's Reception during the Conference.
The large attendance was repeated at the Sunday buffet in the hall adjacent to the Show.
Spectators join the exhibit hall on opening day of the '81 MCAA Trade Show.