Masonry Magazine August 1984 Page. 39
Masonry
A Powerful Marketing Tool Every Mason Contractor Should Have... MCAA's All-New
MASONRY MARKETING MANUAL
Selling your services as a Mason Contractor-as well as the countless advantages of masonry construction-is made a lot easier with MCAA's all-new "Masonry Marketing Manual." This effective marketing back-up tool was developed by MCAA's Masonry Systems Marketing Committee composed entirely of veteran Mason Contractors and major industry suppliers with advisory assistance from the promotion directors of five regional masonry institutes and three national trade organizations. The Manual was conceived, developed and produced by recognized authorities exclusive to your field the Masonry Industry!
Professionally printed in sturdy, hard-bound, ring-binder form, the Manual is structured to deal with the "Five E's" of Masonry Esthetics, Economics, Energy, Engineering and Erection. In other words, it covers ALL bases!
Each section is divided into a marketing position statement that can be used in dealing with prospective clients, and a commentary section that is intended to make you more knowledgeable and proficient in using that section as a marketing tool. Included are promotional and technical materials relating to each section.
By no means a static product, the Manual is designed to be built on and tailored to individual needs and markets. Add your own color photos of completed jobs, research findings, survey results, newspaper and magazine clippings and/or reprints, and any other printed materials that will reinforce your sales claims.
So order copies of the Manual now for yourself and your key personnel. In today's competitive building market, it is something you can't afford to be without. Let the Manual give you that selling edge!
MCAA
Masonry
the Best
Building
System
Mason
Contractors
Association
of America
MCAA
the Best
Building
System
MCAA
Mason
Contractors
Association
of America
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312/620-6767
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