Masonry Magazine April 2000 Page. 44
Report of the President
Photo below is from original MCAA formation meeting held on August 28, 1950 at the Grand Hotel, Mackinaw Island, Michigan.
Membership Growth
The backbone of any association is its members. This past year, just as we have for the past ten years in a row, we experienced net growth in our membership. This growth in membership has been the primary reason that our influence as an association has grown as well. Through the expanded circulation of your association's magazine, MASONRY, and through the expanded circulation of our Resource Catalog mailed to every mason contractor in the country, our membership growth will continue to set new heights as more mason contractors affiliate their companies with the MCAA and its influence.
I am happy to report that today we have more members active on committees than ever before. We have new chapters of mason contractors affiliating with us. In fact, we are lucky to include the newly formed MCA of Southern Nevada who has already made a mark for themselves by sponsoring the Block-buster fastest trowel competition and giving crucial support for the building of an all masonry Habitat for Humanity Home while we are here in Las Vegas. If each one of us takes an active role in recruiting new members, I can look forward to the day when every mason contractor in the country affiliates with the MCAA.
Publication Sales
Last year the MCAA experienced unbelievable growth in publication sales, tripling our budgeted figures. Little did we expect to top last year's growth in sales. However, I am happy to report that in just six months, the MCAA has already reached last year's record sales of nearly $120,000. This growth in sales is a tribute to our Education Committee's goal of providing quality education for the nation's mason contractors. One of the key elements of achieving this rapid growth in book sales has been the expansion of our Resource Catalog, which this year includes a new section on residential masonry and an expanded section on personal growth. The MCAA Marketing Committee is to be commended for expanding the services offered through our Resource Catalog.
Masonry Magazine
Your association's magazine, MASONRY, enjoyed one of its best years in its thirty year history. This past year, the circulation of our magazine tripled along with its influence. Buoyed by a drastically expanded advertising base, the magazine has a readership of nearly 9,000 mason contractors. We now can boast a reach that can rival our magazine's competitor. According to a recent association survey, MASONRY magazine is a prime