Masonry Magazine April 2000 Page. 46
Report of the President
How Can We Guarantee That He's Thinking About.... A Career In Masonry?
What is Masonry Career Day?
Masonry Career Day is in its fourth year. Hosted by MCAA, Career Day was designed to spotlight careers in the masonry industry to highschool students.
MASONRY SKILLS CHALLENGE
The Masonry Skills Challenge is an international contest pitting first, second, and third year apprentices against apprentices from around the U. S. and Canada.
Industry Promotion
The MCAA has become increasingly more active in the area of promoting masonry. Our industry suppliers traditionally spend millions of dollars each year promoting their specific masonry product, but only the mason contractor and the MCAA can promote the entire industry. As masons we do not care if our customers use concrete block, clay brick, or stone. As masons we only care that our customers use masonry in some fashion and that they receive a quality project. It is for that reason that your Board of Directors has approved increasingly larger budgets toward programs that promote masonry. Just this past year, the MCAA participated along with several other masonry groups in exhibiting at the Construction Specifications Institute's show in Los Angeles. I am pleased to report that your association's booth was well attended by the architects and engineers who attended the CSI show. In fact, our booth was so successful that we won an award from the CSI. The MCAA was one of only a select few out of more than 400 exhibitors which were singled out for having one of the more exciting booths. A photo of our booth was even listed on CSI's website, obviously good publicity for masonry. Another new program that the MCAA participated with was the Federal Officials Masonry Seminar sponsored by the Masonry Industry Council. The Federal Officials Seminar was a day-long program where federal officials, responsible for constructing federal buildings, were briefed on the many benefits and strengths of using masonry. Over fifty officials attended this very successful event.
There are two events taking place while we are here in Las Vegas that will undoubtedly create a great deal of promotion for masonry. The first is the Architects' Masonry Symposium, a three day program designed to immerse our industry's customer in the benefits of building with masonry. Last year in Orlando, we introduced this program which enjoyed modest success. I am pleased to report that here in Las Vegas, over thirty architects from around the country are participating in this three day program. The second major event that the MCAA is conducting here in Las Vegas is the construction of an all masonry Habitit for Humanity home. Obviously a worthwhile cause helping to provide a quality home for a deserving disadvantaged family, the Habitat Home is already creating a great deal of promotion for the masonry industry as well. In addition to the promotional benefits, the architects that are participating in the Symposium will be spending tomorrow morning helping to
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46 MASONRY-MARCH/APRIL, 2000