Masonry Magazine April 2000 Page. 49
MCAA
Report of the President
Continued from page ??
build the Habitat home. What greater benefit to our industry than to have our customers building a worthwhile project with our product. I believe this program will have deep promotional benefits for years to come.
MASONRY magazine has also been developing a strong promotional benefit to our industry through increased subscriptions with our industry's customers. More and more, architects are receiving your association's magazine and learning through its features the benefits of constructing with masonry.
Although the MCAA has become more involved than ever before in the promotional field, we must continue to invest our association's resources to expand the use of masonry. After all, the MCAA is best suited to promote the use of masonry. We are the ones who have continual contact with our industry's customer, we do not have any parochial interest in one product over another. We simply want our customer to build with masonry. The MCAA, and each of us as contractors, must step forward and lead in the promotional field.
The Show
Arguably, the greatest challenge the MCAA has ever faced was the launching of our own exhibition, THE MASONRY SHOW. No other decision has drawn such ridicule and skepticism from the industry. No other decision has drawn such doubt about MCAA's ability to actually pull off our own trade show without the help of our suppliers. While many felt the MCAA's move to leave Expo and form our own show would cause the demise of the masonry industry's fragile unity, we felt the need for us to move forward with our own show was critical to not only continuing key association programs but also to ensuring the future vitality of the MCAA. It is no secret that revenues from our trade show are one of MCAA's top sources of funding. It is little secret that the old Expo had grown tired and lackluster. It is little secret that our rivals at Aberdeen's World of Concrete coveted the revenues from our show to
MCAA annually supports Skills USA a national organization that promotes skills training and leadership skills for students entering the workplace. Each year the masonry industry sponsors a Masonry Skill Contest held in June.
MCAA along with the Washington State Conference of Mason Contractors, partnered to develop the highly successful Foreman Development Course designed to train our industries future supervisory personnel.
Masonry & Concrete Consultants, Inc.
SERVICES Analysis of Existing Problems
Design Assistance and Testing
Masonry Restoration
Contract Claims-Expert Witness
Experience Includes-Precast Masonry Panels, Load Bearing Masonry,
Glass Block, Marble and Stone
Contact: TURNER SMITH/5211 Berry Creek/Houston, Texas 77017/(713) 944-1148