Masonry Magazine December 2000 Page. 38
What are the external factors and laws putting masonry at a disadvantage? More importantly, the MCAA Long Range Strategic Planning group debated over who would emerge as the recognized leader for masonry and who is best positioned to fight for masonry interests.
During the two-day strategy session in July and the subsequent board meeting in September, the MCAA board developed the association's long range strategic plan. The plan includes four horizons: (1) crafting a comprehensive strategic direction based on the balance between our core purpose and values as an association; (2) the envisioned future; (3) strategic planning; and, (4) what it will take to achieve the association's envisioned future.
Planning session participants debated thirty-nine key assumptions about future competition and narrowed the key variables to: Global business climate; Political changes affecting future government regulations; Social and demographic uncertainties.
Based on those assumptions, participants outlined five outcome-oriented goals that will guide the MCAA in implementing its long range plan. The goals are:
1) MCAA will have the ability to influence codes and standards in the best interests of its members.
2) MCAA will maintain, develop and expand our market share.
3) MCAA will supply knowledge and direction in the development of policies impacting the masonry industry.
4) The masonry industry and its stakeholders will benefit from education and training programs that provide knowledge and understanding.
5) The MCAA will increase the workforce through educating students, parents and the general public on the benefits of a career in masonry.
All of these goals will ultimately position the MCAA to become the recognized global leader with the knowledge and resources to lead the masonry and construction industries.
Undoubtedly, the development of the association's long range strategic plan and the board's new focus on strategic governance will aid the association's responsiveness to industry and member needs. More importantly, this new governance and focus will assist in delivering increased value to the membership of the MCAA.
38 MASONRY-NOVEMBER/DECEMBER, 2000
Jean Frankel of Tecker & Associatiates facilitates the discussion of MCAA'S Long Range Strategic Plan.
John Spencer of Spencer Brickwork and Brian Carney of Spec Mix (seated) discuss the future of masonry's labor force.
MCAA's Long Range Strategy
Jean Frankel