Masonry Magazine March 2001 Page. 31
WAYS TO THE TURE
By Michael Adelizzi
Executive Director
Mason Contractors Association of America
"MCAA's long range strategic plan will play a vital role in assisting members and their businesses." William McConnell, Vice President, Mason Contractors Association of America.
Core ideology describes the Mason Contractors Association of America's consistent identity that will transcend all changes related to the association's relevant environment. MCAA's ideology consists of two notions: core purpose which is the association's reason for being and core values which are the essential and enduring principles that guide the MCAA. The association's envisioned future conveys a concrete but yet, unrealized vision for the organization. A vision for the entire association to strive to obtain. It consists of a big audacious goal which is a clear and compelling catalyst that serves as a focal point for effort along with vivid descriptions of what it will be like to achieve the big, audacious long range goal.
• Core Purpose of the Mason Contractors Association of America: To provide leadership to advance the masonry industry.
• Core Values of the Mason Contractors Association of America: Networking, including the sharing of ideas, synergy, professionalism, integrity, respect, honesty, responsibility, promotion, education and continuous learning or improvement, credibility and excellence in all we do, innovation, and a striving to unify the masonry industry.
ENVISIONED FUTURE
Strategic Long Range Goal
To be the recognized leader with the knowledge and resources to lead the masonry industry and influence the construction industry.
Vivid Descriptions are those actions that if taken collectively, will achieve the goals of the association. They are a series of bold statements that the association and its members can rally behind and set the MCAA apart from other industry organizations. MCAA's planning group spent a great deal of time developing an extensive array of vivid descriptions of MCAA's activities, each falling in the follwing five areas of concentration:
1. workforce development;
2. education;
3. code development;
4. promotion and;
5. government affairs.
Vivid Descriptions of the MCAA
MCAA will be the "go to" organization for the entire industry. MCAA will be the source for technical information on masonry wall systems and quality. MCAA will unify all elements of the masonry industry in order to achieve a common goal of making masonry the preferred method of construction. Membership numbers will be increased. MCAA will be the training and education source for architectural and engineering students on the advantages of masonry. MCAA will aggressively promote masonry as the building material of choice which will lead to an increased number of projects using masonry. There will be an increase in re-