Masonry Magazine March 2001 Page. 33
MCAA GOAL #1 - CODES & STANDARDS
MCAA will be the recognized voice and influence on major industry committees. Develop a team of contractor volunteers who will represent their regional and national concerns, who will communicate and develop a plan to ensure representation with MCAA engineers at industry committees. Establish and maintain a communication process to monitor changes to codes and standards, and inform MCAA membership of their impacts (mailers, website, MASONRY Magazine).
Objectives:
1. Increase contractor participation.
2. Obtain field data and information on contractors' issues to support changes in codes.
MCAA GOAL #2 - MARKETING & EXPANSION
MCAA will maintain, develop and expand its market share.
Objectives:
1. Increase and strengthen strategic alliances. Local groups that have local alliances try to work together, increasing the awareness of the Masonry Industry Council (among members) and conducting a yearly review of the status of MCAA's industry alliances.
2. Increase the number of architects exposed to the benefits of masonry through an expanded development of Architecture Masonry Symposiums to reach more architects ("regionalize"), develop continuing education courses for certification, develop several masonry wall systems available to architects on disk. Encourage local chapters to exhibit at state shows of CSI, AIA.
3. Enhance buyer awareness of advantages of masonry. Work with existing national associations on national accounts program; distribute information on lifecycle cost analysis between masonry and competitive systems and highlight the advantages of masonry; develop promotional materials on a national level that can be adapted locally for distribution.
MCAA GOAL #3 PUBLIC AFFAIRS
MCAA will supply knowledge and direction in the development of policies impacting the masonry industry.
Objectives:
1. Expand knowledge and awareness of (OSHA) work restrictions to masonry industry i.e. ergonomics, safety life issues (anything altering the production method, which effects the bottom line).
2. Reduce or eliminate estate taxes (companies cannot survive a principle loss).
3. Increase participation to pass the Workforce Enhancement Act.
4. Increase participation in national fuel tax issues.
5. Expand our participation in EPA laws and standards (ie. noise pollution, air, chemical).
6. Improve overall contract and payment terms!
7. Develop relationships within the industry (e.g. suppliers, educators, designers, contractors, engineers, users) as the vehicle to effectively reach our goals.
MCAA GOAL #4 - EDUCATION
The masonry industry and its stakeholders will benefit from education and training programs that provide knowledge and understanding.
Objectives:
1. Provide knowledge of government and business issues to our members and their employees by working with related industry organizations (i.e. OSHA, MSJC, labor groups, businesses, government, promotions) to accumulate technical information to relate to our members.
2. Increase knowledge about design and construction among relevant officials and decision makers.
3. Provide information to narrow the perception gap of our consumers.
4. Expand the technical ability of our members to enable them to influence the design process and construction techniques.
MCAA GOAL #5-WORKFORCE
MCAA will increase the workforce through educating students, parents, school officials and the general public on the benefits of a career in masonry. (Continued on page 35)
SALES REP. WANTED
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Call, fax or e-mail your resume to:
Greenlife, Inc.
Ph 508-279-1500 Fax 508-279-1166
Email greenlife@rcn.com
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For information write or just call (800) 525-8287
Marv Post Enterprises Inc.
2858 Sibley Hills Drive
Eagan, MN 55721