Masonry Magazine February 2002 Page. 3
Volume 41, Number 2
FEBRUARY 2002
MASONRY
THE OFFICIAL PUBLICATION OF THE MASON CONTRACTORS ASSOCIATION OF AMERICA
features
COVER STORY
Association Members Ask: What's In It For Me? .........22
Has attendance dropped at your association meetings? Has your membership numbers contracted? If you honestly answer either of the above questions in the affirmative, you are not alone. In fact, to bring back association backsliders from their disappearance and abandonment, it is time for every association executive and their board members to ask, "How do we deliver more value and how do we show the value we currently offer?"
Empower ... and Achieve! .........8
While many factors influence the attitudes and performance of these employees, a crucial difference between the stars and the stragglers may be the degree to which their supervisors have empowered them in their roles.
eatures
Proper Anchors for Brick Veneer .........12
Although brick veneer has been used in commercial and residential construction for over 100 years, the requirements for the veneer, its backing, and the anchors have evolved during that time. In this article, author J. Gregg Borchelt covers the requirements for and the installation of veneer anchors.
Business Continues to Build After Four Generations .........16
Read the fascinating history of the Eshbach family and their contracting company, Eshbach Brothers, L.P., which dates back four generations to 1913.
Efflorescence .........30
In this informative article, author Ed Glock explains the causes of efflorescence, how it is prevented, and the proper ways it can be removed.
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