Masonry Magazine February 2002 Page. 27
an association membership is the method; member receive most member
receive $5,800 worth of value for a small investment of $1,600. Remember, your association has control over the amount of value offered to its membership. Perhaps your members, armed with the right recruitment tools, can help industry players that are non-members in perceiving a higher value in association membership? Give 'em the right tools, and perhaps your members will amaze you too?
Edwin Richard Rigsbee is the author of, The Art of Partnering, published by Kendall/Hunt Publishing and President of Rigsbee Enterprises, Inc. (REI) located in Westlake Village, CA. REI is a strategic management and marketing consulting firm specializing problem detection and solutions. REI also produces customized management, marketing and sales training programs. Rigsbee is a regular keynote presenter for corporations and national associations across North America. Visit his internet web site at http://speakers.com/rigsbee.html, he can be reached at: Rigsbee Enterprises, Inc., P.O. Box 6425-Articles, Westlake Village, CA 91359 Tel: (805) 371-4636 Fax: (805) 371-4631 E-mail: edrigsbee@aol.com
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MASONRY FEBRUARY, 2002 27