Masonry Magazine January 2003 Page. 17
other major awards for your projects in the last ten years. How has this affected your business and employee morale?
Calvert: As far as the individuals who work for Calvert Masonry, it's a very good morale boost, for the office and the field employees, to know that they're associated with a winning team. Everybody wants to be with the winner.
As far as our clients go, it has created some great name recognition for us. One of the first things they hear about Calvert is that we've won lots of awards and we're held in high regard in the industry. It's easier for us to sell ourselves and to sell the company.
Masonry: I see that Calvert donated time and materials on the Carpenter's Shelter project, a two-story homeless shelter that required additions and renovations. Tell us more about that project.
Calvert: The Carpenter's Shelter was important to us because it is a local shelter in our community. Our community has been good to us, so we wanted to give something back to them. We received participation from many of our suppliers, too, so it just wasn't all Calvert.
We always try to give back to the community. Each year, we set aside a certain amount of our profits for individual donations to different causes we believe in.
Masonry: Do you also take part in apprenticeship programs?
Calvert: That's very important to us, and we owe a lot of that to MCAA we follow your apprenticeship training program. We're one of the few companies in the Washington metropolitan area that have our own in-house apprenticeship program, which is also certified.
Masonry: Calvert Masonry has a very nice website. How has it helped in your marketing and advertising for Calvert Masonry?
Calvert: The website has been a tremendous help as far as marketing and advertising. Before the website, we used to advertise in the local associations' monthly and quarterly newsletters and magazines. We still advertise, but not to the extent that we used to. Now, we have our website and anytime anybody makes any inquiries about Calvert Masonry, we just send them to our website. It really helps out and is efficient too.
We've always referred the General Contractor to the website, but also it's helped out with hiring, too. When we're advertising for new employee's or when we're interviewing prospective employees, we can direct them to the website so they can see the type of work that we do, who we work for, and size of jobs we
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The Voice of the Mason Contractor
January 2003
Masonry 13