Masonry Magazine November 2003 Page. 39
What is available, including costs. Then prioritize your program and create deadlines for each to be accomplished.
Budget
Last but certainly not least, you need to create your budget. Include everything you have chosen to accomplish for this year and allocate funds to each activity or event within your financial allotment.
Here's one last recommendation. If you are new to business planning or want to hone this skill further, here's a great place to start. Get a copy of "The Insider's Guide to Strategic Business Planning for Design and Construction Firms." You can find a copy here: www.zweigwhite.com/home.htm.
Now get out there and kick some "you know what" in 2004. Good luck!
Cathy Taylor is a marketing and sales consultant with over 20 years experience. She specializes in strategy and plan development as well as management of communications and public relations programs in both the high-tech and small business sectors. She can be reached at Creative Communications: creative-communications@cox.net.
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November 2003
Masonry 37