Masonry Magazine March 2004 Page. 24
Outdoor
ROOMS
For homeowners who spend $8,000 on an all stainless steel grill with every conceivable bell and whistle, carrera marble wont cause undue sticker shock.
In the absence of a patio or heat-resistant decking, an effective "room" with a high performance gas grill, good outdoor furniture, umbrellas, lighting and a chiminea or portable heater can be had for approximately $2,500. On the other hand, for homeowners who spend $8,000 on an all stainless steel grill with every conceivable bell and whistle, carrera marble won't cause undue sticker shock.
The key is the plan: If the consumer wants to begin at a certain level and add to it in phases over several years, he or she is a potential masonry customer (this is where the consortium approach is essential).
See it All at EXPO
IF A PICTURE IS INDEED WORTH a thousand words, think of seeing all that the hearth, patio and barbecue industries have to offer at HPBA's EXPO 2004, March 18-20, in Anaheim, Calif.
More than 400 companies will introduce or demonstrate thousands of leisure lifestyle products both inside the Anaheim Convention Center, as well as in the Outdoor Burn Area, where fireplaces will blaze and barbecue grills will sizzle.
EXPO will show you the world of outdoor living in settings that generate dollars for you and make sense for your clients. To learn more, visit www.hpba.org and click EXPO.
Donna Myers has handled marketing communications and PR for the barbecue industry for nearly thirty years and, in that role, has established her agency as "the source" for editors and consumers alike on barbecuing information, news and trends. Today the agency's expertise has expanded into the entire outdoor room and hearth products arena. You may reach her at hpba@dhmg.com.
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