Masonry Magazine March 2004 Page. 63
24/7 Availability
A web site is available to your prospects and customers 24 hours a day, seven days a week. It's like having an additional customer service staff member on hand at all hours to assist your prospects and customers.
Employee Communications
Web sites can create new channels of communication, with not only customers, but also employees and suppliers. For example, you can display information on benefits, staff changes, "Employee of the Month," schedules and much more. The options are wide open!
Professional
People know you're serious about your business when you have a web site. Customers will be able to see that you have spent the time and money to show that you care about what you do.
Your Company's Web Site
NOW THAT YOU know some of the benefits of having a web site, how do you go about getting one? Thanks to the new web site design services provided by the Mason Contractors Association of America (MCAA), it's now easier than ever.
For a flat fee of only $2,000 for members ($2,500 for non-members), the MCAA offers an affordable and trustworthy option for your web design needs. Your web site will be fully customized the way you want it. It can be as flashy or as simple as you need it to be. Along with fully customized web site design (including graphic design), you will also receive domain registration (i.e. www.your-company.com), e-mail addresses, one year of hosting and two hours of free updates per month for up to one year (members only).
Once you sign up, the MCAA will send you a starter kit that will include simple instructions, information forms and a digital camera. Once your information is gathered and your pictures are taken, send them back to us and we will begin to build your web site. Throughout the entire design process, you will have access to your company's web site to see how the development is coming along. Within a few weeks, your company will be ready to market online.
Figure 1 is an example of what your web site could look like. This is only an example - your web site will look exactly how you want and need it look. The only limitation is your imagination. To view an example online, please visit our web site, www.masoncontractors.org, and click on "Website Design Services" under the "Resources" section.
Remember: if your prospects cannot find your company online, they will find your competition.
For additional information about our web site design services, please feel free to contact Tim O'Toole toll-free at 800-536-2225, or by e-mail at totoole@mason-contractors.org.
Tim O'Toole has a B.S. in Computer Science from Elmhurst College, and joined the MCAA in June of 2003 as the Manager of Website Development.
Kennison
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