Masonry Magazine July 2008 Page. 34
MANUFACTURED STONE
The MVMA has provided the manufactured stone industry with a central alliance to help increase market share.
"We're riding through this down time as best as we can, continuing to be creative, and continually providing alternative products to stimulate the different uses of manufactured stone and its applications," says Julie Smith-Taylor, spokesperson for Eldorado Stone of San Marcos, Calif.
Driving the industry together
FORMED IN 2006, the MVMA has provided the manufactured stone industry with a central alliance to help increase market share through "proactive technical, advocacy and awareness efforts." Later that same year, The American Society for Testing & Materials (ASTM) C15 Executive Committee approved the new subcommittee C15.11 on Adhered Manufactured Stone Masonry Veneer, in which many MVMA members are active participants. These two steps have made great strides in creating much-needed product specifications and installation guidelines for adhered manufactured stone masonry veneer.
Image courtesy of Eldorado Stone
"Because manufactured stone veneer was thought of like brick and natural stone, the architects still specified and drew specifications for installation just like those products and they really don't correlate," says Tony Pitts, VP of Artistic Stone in Ball Ground, Ga. "The founding fathers for this industry put together the MVMA, and [the association is] coming up with their own standards and guidelines for flashings, details and
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