Masonry Magazine March 2010 Page. 32

Masonry Magazine March 2010 Page. 32

Masonry Magazine March 2010 Page. 32
MIXERS

BY DAMIAN LANG

# Quality Matters

Mixers are no longer disposable as mason contractors demand more from manufacturers.

YOU HAVE HEARD OF DISPOSABLE CUPS, FORKS, PLATES, DIAPERS AND EVEN RAZORS. But, contractors can't afford to throw away mortar mixers every time they finish a job, nor can they afford the breakdowns or repairs that come with the purchase of a low-quality mixer.

Most contractors realize it is more costly to repair a mortar mixer than it is to pay a little more for a well-built mixer at the time of the purchase. You have heard the saying, "Pay me now, or pay me later."

It works that way with equipment, too. Consider the cost of an equipment breakdown or the expense of transporting a mixer to a mechanic for repair. Simple math tells us the money saved upon purchase is much less than the long-term expense of owning a low-quality piece of equipment. Because of this, during the last few years, contractors have changed the way they purchase equipment.

Buying decisions now are based less on how low the price is, and more on what the mixer will do for the crew, how long it'll last, and what the cost of repairs will be during the life of the mixer. For this reason, manufacturers have been forced to improve the way they build mixers. It is much like what Honda has done with the motors that go on your equipment. If contractors see value in the product they are using, they notice and pay for that value. This change in thinking is harder on the parts business for manufacturers, but easier on the mason contractor who needs a dependable mixer to maximize profit.

Just what does it cost if a breakdown occurs?

IF A CONTRACTOR HAS five bricklayers on the job and his mixer breaks down, the cost to repair the mixer is a fraction of what it costs to have those bricklayers standing around waiting on mortar. In fact, nothing happens on most projects until


Masonry Magazine December 2012 Page. 45
December 2012

WORLD OF CONCRETE

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Masonry Magazine December 2012 Page. 46
December 2012

Index to Advertisers

AIRPLACO EQUIPMENT
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www.airplace.com
RS #296

KRANDO METAL PRODUCTS, INC.
610.543.4311
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RS #191

REECHCRAFT
888.600.6060
www.reechcraft.com
RS #3

Masonry Magazine December 2012 Page. 47
December 2012

AMERIMIX
MORTARS GROUTS STUCCOS

Why Amerimix Preblended Products?

576

The choice is CLEAR:

Consistency

Labor reduction

Enhanced productivity

ASTM - pretested to ASTM specifications

Masonry Magazine December 2012 Page. 48
December 2012

MASON MIX
Type S Mortar
QUIKRETE
www.quikrete.com
800-282-5828

MASON MIX
Type 5 Mortar
COMMERCIAL GRADE
QUIKRETE

Our mortar mix on Vail's Solaris was so consistent, every bag was like the next. And the next