Masonry Magazine June 2010 Page. 32
TELEHANDLERS AND FORKLIFTS
BY ROBERT URRY
The Birth of a Product
Hyundai is meeting market challenges head-on with a new line of diesel forklift trucks.
As the market continues to become more competitive, companies are looking for ways to give their customers added value and superior innovation.
Hyundai Construction Equipment is approaching the challenges of today's trying economy by getting to the heart of the matter: provide new and improved products that give customers the opportunity to maximize profits and take on bigger jobs.
For example, Hyundai is introducing a new line of diesel forklift trucks, the 7E Series. Some of the major improvements Hyundai has made to its new line of forklifts are the installation of a rearview camera; the Engine Start Limit (ESL) system; an excellent combination of driving components enabling for lower fuel consumption rates and higher power output; innovative noise reduction technology, and overall truck design.
"We've listened to the market, taken what we learned, and implanted that in our product development to produce a product that meets important market requirements," says Chuck Leone, national sales manager for Hyundai Construction Equipment Americas. "There's no better voice to listen to when designing a new product than that of our customer."
Throughout the product-development process Hyundai puts its forklifts through a series of rigorous tests to assure that when customers take delivery of the product and put it to work, they'll feel confident their material-handling needs will be met.
30 MASONRY
June 2010 www.masoncontractors.org
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