Masonry Magazine July 2010 Page. 42
INDUSTRY NEWS
# The Ultimate Masonry Scaffold
CrankUp EZ Scaffolding: Heaviest Construction, 5 Board Laborer Platform, 7000 lb Capacity.
XL: 62" Base Width, 5 Board Laborer Platform, Many Transport Options.
MIGHTY: Removable Mason and Laborer Tenders, Easy to Maneuver, Most Versatile System.
NS: 6' Base Width, 5 Board Laborer Platform, 2 Speed Winch.
* Full Factory Warranty
* Powder Coat Painting of all models
* Increase Mason Production by 30%
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READER SERVICE #183
# LEED Standard Materials
40 MASONRY materials that meet the LEED Standard including adhesives, waterproofing coatings, sealants, tapes, concrete repair products and roofing materials. ITW initiated the program at the Construct and CSI Convention in Philadelphia in May.
# CMA Announces Construction Brand Internet Index
The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII), a comprehensive rating of the Internet presence of top construction brands based on more than 50 variables. The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on key search engine data, website meta structure, traffic, social media integration (use of blogs, Facebook, Twitter, YouTube, etc.), inbound links, indexed pages and more.
"Overall, the top construction brands rate high, due to high-volume website traffic and large quantities of links, however a number of missed opportunities were identified with highly rated websites. Certainly, the low-scoring websites like Caterpillar and Kohler lacked social media integration, and in one case, even basic meta data," explains Construction Marketing Association Chairman Neil Brown. "As we evaluate the top construction brands, it is apparent that [construction lags] other sectors in Internet-best practices. Fortunately, the association addresses these opportunities with programs and training."
In addition to rating top construction brands, the Construction Marketing Association is offering a Free CBII Rating Service to qualified construction brand websites. Simply submit your website.
# Gehl Co. Announces Scholarship Winners
Gehl Company announced that Gehl Foundation awarded two $20,000 collegiate scholarships for the academic year beginning in the fall of 2010. Graduating senior Max A. Brudvig of Cedarburg, Wis., and son of Gehl Co. employee David Brudvig, and graduating senior Meghan Vogt of Pierce, Neb., and daughter of Gehl Co. employee Gale Vogt, are the recipients of the scholarships for 2010. Children of Gehl Co. employees graduating from high school are eligible to compete for the scholarship program. Selections are made annually based on merit, including secondary school academic records, extracurricular activities both inside and outside of school, and qualities of character, leadership and motivation. Recipients are eligible to receive $5,000 per year for each of four years during their collegiate career. Satisfactory scholastic performance and continuous full-time enrollment are required to maintain eligibility in the program. Established in 1964, the Gehl Foundation awards scholarships promoting higher education.