Masonry Magazine December 2015 Page. 55
free Pavestone mobile app provides a robust menu of interactive options highlighted by a "Project Planner," which considers every detail, including design elements and product specifica�tions for transforming commercial or residential outdoor spaces.
For more information, visit
www. pavestone. com.
Organizational Changes in PCA's D.C. Office
The Portland Cement Association
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(PCA) has added Rachel Derby to its -Washington, D.C., staff. Derby will serve -as VP ofgovernment affairs, focusing on
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-legislative relationships and advocacy.-PCA also announced that, effective-Nov. I, A. Todd Johnston has been pro�moted to executiveVP ofgovernment af�fairs, and Collin Long has been promoted-to senior director ofgovernment affairs.
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-Derby comes to PCA from the Toy-Industry Association, where she was-senior director of federal government affairs. In that role she managed out�-reach with the White House, Congress, -and other regulatory agencies and led --the organization's strategies on envi�
ronmental sustainability, chemical reg�ulations, and social responsibility.
Johnston, who joined the PCA team in January 201S, will oversee all of the association's government affairs oper�ations, including activities at both the federal and state levels.
Long, who has been with PCA for three years, will continue his work of fostering relationships and represent�ing industry interests, primarily in the legislative arena.
For more information, visit
www.cement.org.
News From LATICRETE
LATICRETE, a manufacturer offer�ing installation and finishing systems for the building industry, announced regional sales manager Peter McKeon recently raised $13,717, when he rode in the Pan Mass Challenge this sum�mer. It was the sixth time that McKeon has participated in the event.
This year, he rode in honor of his close friend, Chris Erickson, and his
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brother-in-law, Frank Reddington. Both lost battles with cancer.
The 192-mile bike ride across the state of Massachusetts raises money for the Dana-Farber Cancer Institute in Boston and 100 percent of the funds McKeon raised will go directly to the Dana-Farber's mission to provide com�passionate care to children and adults with cancer, while advancing the under�standing, diagnosis, treatment, cure and prevention ofcancer.
New hires
LATICRETE has named Eerik
Maandi, Ph.D., as VP of research and development in North America. Before joining LA�TICRETE, Maandi held several po�sitions at Hen�kel Corp., most recently serving as the company's director of innova�
Eerik Maandi
tion and technol�ogy. Before his tenure with Henkel, he held the position ofsenior development chemist at the Loctite Corp.
Jesler Savi Freitas has been hired as a regional manager, South America, for LATICRETE. Reporting to Rivaldo Tiscoski, LATICRETE regional direc�tor of Latin America and the Carib�
bean, Savi Freitas is charged with main�taining existing cus�tomer relationships and identifying new opportunities to in�crease sales of LAT�ICRETE products and solutions across South America
Jesler Savi Freitas
Masonry Institute of Iowa Meets with MC&MCA
On Oct. 13, MC&MCA members and staffwelcomed Stephanie Pierce of the Masonry Institute of Iowa (MII) to Roseville, Minn. Pierce is the executive director at the Masonry Institute of Iowa. She was in town to learn from the many great experiences oftheMC&MCA. Her organi1.ation has been in existence since 1975 and is always looking for ways to grow and improve its services.
The Mil's purpose is to promote brick and block in construction. It is involved with contractor certification, works the design community to pro�mote masonry, and provides an architect lead masonry project awards contest
Aerial Access Equipment Joins Manitou Dealer Network
Aerial Access Equipment to the Gehl dealer network. Gehl is a manufacturer ofcompact equipment for agriculture and construction markets. Aerial Access Equipment provides sales and service to southern Louisiana and the southeast�ern part ofTexas for Gehl compact track loaders and compact excavators. To learn more about Aerial Access Equipment, visit www.aae-la.com. For more infor�mation, visit www.gehl.com.
Catch George Hedley at World of Concrete
George Hedley says that most con�struction BIZowners and managers have a long list of things they're working on all at the same time. By"multi-tasking;' you think you're accomplishing a lot But are you really moving towards your big goal? Staying busy keeps you busy doing the same things over and over, with little movement towards what will make you really successful
When Hedley helps BIZ-Owners to list out the big things they want to make happen during the next five years, it gets them focused on the big things. For ex�ample, ifyour big thing is to grow, will ordering materials or scheduling crews hdp you grow? If your big thing is to develop IO new loyal customers, will putting another bid together help you
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