Masonry Magazine December 2016 Page. 9
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What Non-Stop learned when we were alarge masonrv contractor...
Non-Stop was born from the lessons \Ve learned as a masonry contractor ourselves. We were as large as any and more profit�able than most. But we never became wealthy. That al,vays bothered us because we did a pretty high dollar volume.
Our estimates broke down like most everyone else's... 50%labor, 40% materials and 10% overhead and profit. Contractors today tell us those numbers haven't changed much through the years except, perhaps, the 10% profit has become smaller.
We realized that the only way to increase our profit ,vas to reduce our labor from 50% to...alower number. We had asharp pencil when it came to buying materials...but so did our competitors! Simply, ,ve weren't going to fmd any extra profit there.
All the \viggle room was in our ability to increase our production because we knew that ,vhen our production increased, every dollar saved on labor went right to profit. ---�
Faster bricklayers and better foremen helped. But our competitors ,vere always looking for faster brick�layers and better foremen, too. The answer would have to come in making it possible for average bricklayers to lay 20% faster with no extra effort and without even realizing it. Could that be done?
Alittle analysis on the job showed us exactly what was holding us back. Our bricklayers stopped laying brick
for at least afull hour (or more)every day because they .-----ffl WBI --..... , PROm 1.----40%11AllllllS ------. ,ov...u..._e_w ,
had to hop planks. To make matters ,vorse, they laid at
about 2/3 speed when the wall was below their thighs
and above their belly. They couldn't help it! It was our
frames that were inour way! Your masons will always lay at �
least 20%faster at waist-level ,
The big secret is to put the bricklayers waist-high to the
without ever stopping. Your labor
wall, all day, so they can lay...non-stop! That's where
savings go directly to profit!
they lay the fastest because it requires the least effort. They easily put in 20% more material... ,vith no more sore backs!
So, while being a masonry contractor, we created Non-Stop adjustable scaffolding. It turned our bricklayers loose! Overnight our actual labor costs dropped from 50%to 40% and our profit increased from 10%to 20%. Every dollar we saved on labor went directly into our wallet.
By ,vorking only a little faster we made alotta money. We perfected our scaffolding and put it on every ,vall...from long and tall to short and cut-up. We started selling Non-Stop to fellow masonry contractors indistant markets. They all made a
lotta money. They told their friends ,vho then told their friends. We ,vent into the elevating scaffold market full time. Today we're the largest inthe country.
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foll can get l>y 011 50% -40% -10%. Yott can get RlCH on 40% -40% -20%. Yott onlv have to work a little faster to make
a lotta. money.
Your Jobs on Frames
10%P80ffl/ 50% WOI -----.---40%MITtRIAlS ---,ovumo,
SadlY, ifyou're buying right, you can't change this 40%. But neither can your competitor!
Your Jobs on Non-Stop
10%PUil 10%PROHT/
You still can't change this 40%
,1 1 L -,, 1 _ t"I~ oolce.'1. 11~v-e.._ eve.~ $ ou a,dr~ :t fAj ocJt: i~ IA-bor ~e.s i..Jt.o jOUY: i,..)~e.t:!
P.S. Ifyou bought Non-Stop just 5 months ago, it would have paid for itself by now! Buy it. Rent it. Or lease-to-buy. Please call us and request a list of contractor testimonials ,vhich will...speak for themselves!