Masonry Magazine December 2017 Page. 88
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Home shows
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Yard signs
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Business or rack cards
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Magnetic car/truck sign
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Chamber and association membership
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Volunteer and fundraising for worthy causes
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Logo clothing
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Post cards and thank you notes
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Advertising specialties with your company name
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Email marketing
A rack card is 4 x 9 inches on glossy, heavy card stock, and it's surprising how much can be packed into a two-sided, all color business card. Put a logo or photo on the front with company information and someone's name, then list services on the back. It is wise to check with your vehicle's insurance company before attaching a magnetic sign on a car or truck door, as this may be viewed as a commercial vehicle in a different insurance category. Chambers and trade associations or regional busi�ness groups promote members, and logo clothing gets noticed. Thank you notes never ever go out of style, and all kinds of pens, paper clips, flash drives and giveaways are out there that advertise your business. There are many excellent suppliers of all these products, among them::
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vistaprint.com (paper, magnetic, biz cards, easy self-design, etc.)
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4imprint.com (mugs, pens, every�thing under the sun, easy self-design)
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constantcontact.com (email marketing)
If you possess the basic business skills of common sense, being well organized and passionate about your work, coupled with integrity and respect, then you have the oppor�tunity to expand in many directions, landscaping among them. You might even look at becoming the general contractor for homeowners and prop�erty managers, as landscape service personnel are on the property more than sub-contractors who come and go by the job. If you are maintaining a property, you quickly become familiar with its terrain, plants, stonework and the owner or manager. You can offer suggestions and advice for enhancing the exterior for residential curb appeal or commercial image. Then you can use sub-contractors as needed, instead of being one. Embrace a long-term vision with short-term goals. Stay flexible as things unfold and maintain a solid-as-a-rock busi�ness perspective.
Joanne M. Anderson is a Virginia�based freelance writer with more than
1,000 articles and biogs in print. She especially enjoys home improvement projects, including landscaping chal�
lenges on her small horse farm. www. jmawriter.com
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