Masonry Magazine December 2017 Page. 95
from that team should be at every jobsite to ensure everyone knows the product and the technology involved for optimal installation."
"Salespeople should be experts on what they're selling," Bryan continued. "That's a no brainer. But we want even more. Internally, we want as many people as possible within our organization to understand what we're selling, what benefits are offered by these materials -to learn as much as they can".
Training sessions can range from new product introductions to training contractors on cutting-edge installation techniques. Bryan stated that these could involve as little as 2 or 3 "stu�dents" or as many as 30-40, depending on location and focus. These sessions may take place onsite, in sales offices, at architect's offices or professional trade schools. Basically anywhere.
These cross-country training sessions, according to Bryan, range from uncertified/self-taught tradesmen, apprentices, journeymen, builders, owners, architects, engineers, as well as site superintendents. Many times, while being organized by one sup�plier, the "instructors" may be a team of experts from different companies, each offering their unique expertise. "For example, when conducting a hands-on workshop for thin building stone, not only can our representative be teaching there, but also, repre�sentatives from other suppliers such as providers of adhesives, cutting materials and other tools related to this type of material," stated Bryan.
The task to educate most everyone within their sphere of influence is daunting, to say the least. But people like Bryan Lloyd ofArriscraft know that an unselfish education program benefits many. Product knowledge and subsequent acceptance help notjust the educator's company, but also the entire industry, to grow exponentially.
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