Report of the MCAA Membership Committee

Words: Donald McCauley

Renewals

The MCAA has just completed its renewal cycle. With just over $379,378 brought in or committed to for the 2013-2014 renewals, we are short of our budget number of $413,000 that was targeted. We will likely keep renewals open until the end of January as there has been a much larger late renewal rate the last few years.

New Members

Through December 19, 2013 the MCAA has welcomed 31 new members (YTD) into the association accounting for approx. $13,215. Our budget number for the year is to gain $42,000 in new member revenue and we should see a big jump towards that goal after convention.

Membership Survey

We are in a transitional period this year as we have undertaken a major survey to assess not only member needs, but prospects as well as former members. In the fall we had 36 current members, prospects and lapsed members participate in a very comprehensive three-day survey in which questions were posted to a on-line bulletin board and when participants responded, we were able to issue follow-up questions. This will be a huge help in redefining our membership efforts later this year. We are also undertaking a much larger survey of the same demographics, but a much larger sampling which will be your typical question answer survey. The questions and survey are being prepared as we speak and we expect results from that shortly after we return from convention. All of this information will be put together and evaluated and then utilized to focus our approach to membership in the future. We expect it to give us a clear path forward with regard to continual growth of our membership base. Marketing General Incorporated is conducting the survey and will likely work with us in a capacity to implement a marketing program to reach out to new members utilizing the data we gather. The MCAA has never taken this approach and we are very excited to see results from it in the Spring and Summer of 2014 and moving into the new budget year.

Customized Affinity Program

The committee will be working to develop a customized affinity program developed specifically for MCAA members. Staff has been in contact with a consultant to help us find ways we can make membership a tangible benefit. Potential members want to see a direct return for their membership dollars invested and this will help provide that. Look for more on this in the near future and a potential new program rolling out around convention time next year.
The Science of a Straight Line: Why Masonry’s Smallest Decisions Make the Biggest Differences
September 2026

There is a unique phenomenon in construction: the human eye can spot an out-of-plumb wall from 50 yards away across a crowded job site. We might not always be able to explain the exact mathematical deviation without a laser level, but our brains instantly

Shayne Sanders
Technical Talks
Read More
The Utah Masonry Council's Masonry Education Day
September 2026

The 2026 Masonry Education Day at Interstate Brick in West Jordan is bringing together members of Utah’s architecture, engineering, and construction community for a day focused on education, technical understanding, and workforce development. The event r

Cassie Mejia
Industry News
Read More
MCAA Upstate New York: Regaining Market Share Through Education
September 2026

The Upstate New York chapter of the MCAA was established in 2014 by a dedicated group of both union and non-union masonry contractors, producers, and suppliers who shared concerns about the declining use of masonry. T

Brett Sherman
Resources
Read More
GEN NXT: Luis Sontay
September 2026

For this month, the MCAA got to sit down with aspiring mason Luis Sontay. From taking an interest in masonry as a kid to placing 1st in a postsecondary competition, Luis’ dedication and passion for the trade is clear. Luis describes his early passion fo

Justin Stengel
GEN NXT
Read More