LATICRETE expands with acquisition of L&M Construction Chemicals

Words: Jared CooperLATICRETE International, Inc. (LATICRETE), a manufacturer of globally proven construction solutions for the building industry, announced the strategic asset acquisition of L&M Construction Chemicals, Inc. (L&M). The acquisition will provide LATICRETE customers access to new products and technologies while expanding the company's presence in the restoration and decorative concrete category. Headquartered in Omaha, NE, L&M produces a diverse line of concrete construction chemicals, including coatings, sealers, construction grouts, patch and repair mortars, and color hardeners for polished concrete.

"This combination strengthens LATICRETE and the L&M brands alike," said David A. Rothberg Chairman and CEO of LATICRETE. "Through this acquisition, L&M's brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, marketing, and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market."

LATICRETE is a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions. For nearly 60 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations primarily in the flooring industry. Over the past two years, the company has expanded its restoration and decorative product line through strategic acquisitions and partnerships. Today's announcement proceeds the 2011 acquisition of DRYTEK® Flooring Solutions, LLC and formation of the LATICRETE SUPERCAP, LLC joint venture.

Also family-owned, L&M manufactures and sells concrete construction chemicals. With 50 years of experience, L&M has built a strong reputation for quality, reliability and exceptional service within the concrete industry, developing longstanding relationships with contractors, distributors and architects.

"My family and I thank our customers, distributors and partners for their many years of support," said Greg Schwietz, owner of L&M. "This is a very exciting time for the L&M brand. I am confident we have found the right company in LATICRETE to provide the best future support and growth opportunities."

Under the new ownership of LATICRETE, the L&M brand and product portfolio will leverage the many resources and opportunities LATICRETE offers including: nationwide manufacturing facilities, an expanded team of sales representatives, global research and development capabilities, world-class marketing and technical services, access to global markets, an enhanced architectural presence, and, access to a nationwide distribution system.

L&M's product lines will continue to carry the L&M name under the LATICRETE corporate brand identity, and the company's manufacturing and sales functions will remain in Omaha, NE. The acquisition is expected to take three months. Integration of manufacturing, sales and service functions will occur throughout 2014.
The Behind-the-Wall Secrets Every Mason Already Knows (But Some Ignore)
March 2026

You’ve been around long enough to know this already: stone doesn’t fail on the face; it fails behind the wall. You can lay the prettiest veneer in the county, but if the prep is junk, that wall’s gonna start telling on you after a couple of winters. Manu

Rob McKay
Technical Talks
Read More
From the Mound to the Mortar: Jon Rauch’s Tall Order in the Masonry Industry
March 2026

In the record books of Major League Baseball, Jon Rauch is a literal giant. At 6 feet, 11 inches, he remains the tallest player to ever step onto a Big League mound. But today, the Olympic Gold Medalist and 11-season MLB veteran isn’t looking for a strike

Robert Melgaard
Industry News
Read More
Case Study: The Scoop
March 2026

Leading UK architecture firm, Corstorphine & Wright, has announced the completion of ‘The Scoop’, a unique concave office building in Southwark, London. The innovative design reuses an existing building and integrates a conical cut-out façade in white gla

Case Study
Read More
Executing Color-Driven Designs Without Compromising Craftsmanship
March 2026

On today’s jobsites, masonry contractors are being asked to do more than install manufactured stone veneer (MSV). They’re being asked to interpret design trends and execute them with precision. Homeowners arrive with curated Pinterest boards. Designers r

Jeff Tew
Technical Talks
Read More