Brokk names McCabe as New England Regional Sales Manager

Words: David BenincasaBrokk Inc., the leading manufacturer of remote-controlled demolition machines, promoted Bob McCabe to New England regional sales manager. Formerly a Brokk field application and training specialist, McCabe’s new role will support customers in New England in addition to his equipment and application training responsibilities throughout the U.S.

“We are pleased to announce Bob’s new role,” said Peter Bigwood, vice president of sales and marketing for Brokk in North America. “Between his extensive knowledge of demolition applications and his hands-on experience with Brokk machines, we are confident that he will continue to bring value to our customers in New England.”

As the New England regional sales manager, McCabe supports existing Brokk customers and builds relationships with new customers looking for equipment that can work in tight spaces and potentially dangerous worksites – ideal conditions for a remote-controlled demolition machine. In addition, McCabe will continue his applications and training responsibilities on a national level.

“I’m excited about meeting new customers and selling them a Brokk machine that is right for their business. An educated consumer is our best consumer,” McCabe said. “I want to be a partner in their success because nothing compares to a Brokk machine’s production rate for its size. Not only that, but it allows their operators to stand out of harm’s way in a lot of different situations where there is a level of danger.”

McCabe joined the demolition industry in 1975 and purchased his first Brokk machine in 1985. He and his wife, Joanne, co-owned their own demolition business, which operated throughout North America and Canada, and he worked for several demolition companies that owned Brokk machines. McCabe joined Brokk in August 2015 as a field applications/training specialist.

“I’ve had many responsibilities over the years, but they all seemed to revolve around Brokk machines,” McCabe said. “For my business, we did a lot of work in industrial cement plants and prepared structures for implosions, which is where the Brokk machine and its different attachments offered us the versatility to complete multiple projects.”

Electric motors power most Brokk machines, making them ideal for working indoors or underground, and all feature a three-arm system that fits a variety of attachments, including breakers, buckets, grapples and crushers. The three-arm system also allows the machine to reach oddly angled surfaces and, with its compact body, it can operate in limited-access, confined spaces without the risk of injuries typically associated with handheld equipment.

Brokk machines have impressive power-to-weight ratios and routinely outperform conventional methods. As a result, contractors can bid on projects that would have been too dangerous or time consuming with handheld equipment.
URGENT: Only One Cornerstone Spot Remains in the 2026 Masonry Alliance Program
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that the 2026 Masonry Alliance Program (MAP) has reached a critical stage of exclusivity.

MAP Partner
Read More
The Compliance Shield: Navigating the New Standards of Field Oversight
May 2026

The modern job site is undergoing a quiet but significant transformation. While the physical act of laying a block remains the core of the trade, the environment surrounding that work is becoming increasingly data-driven. We are moving away from the era o

Shayne Sanders
MAP Partner
Read More
When GEORGE Met BOB: Ironsite Is MCAA's First AI-Centered Cornerstone Partner
May 2026

Earlier this year at World of Concrete, I taught the AI Test Drive class and gave attendees an early look at GEORGE 3.0, which we're set to release later this year. As I was wrapping up the session and people were still asking questions, the team from Iro

Dan Kamys
MAP Partner
Read More
Ironsite Joins Masonry Alliance Program as Newest Cornerstone Partner
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will be joining the Masonry Alliance Program (MAP) at the Cornerstone level.

MAP Partner
Read More