Brokk names McCabe as New England Regional Sales Manager

Words: David BenincasaBrokk Inc., the leading manufacturer of remote-controlled demolition machines, promoted Bob McCabe to New England regional sales manager. Formerly a Brokk field application and training specialist, McCabe’s new role will support customers in New England in addition to his equipment and application training responsibilities throughout the U.S.

“We are pleased to announce Bob’s new role,” said Peter Bigwood, vice president of sales and marketing for Brokk in North America. “Between his extensive knowledge of demolition applications and his hands-on experience with Brokk machines, we are confident that he will continue to bring value to our customers in New England.”

As the New England regional sales manager, McCabe supports existing Brokk customers and builds relationships with new customers looking for equipment that can work in tight spaces and potentially dangerous worksites – ideal conditions for a remote-controlled demolition machine. In addition, McCabe will continue his applications and training responsibilities on a national level.

“I’m excited about meeting new customers and selling them a Brokk machine that is right for their business. An educated consumer is our best consumer,” McCabe said. “I want to be a partner in their success because nothing compares to a Brokk machine’s production rate for its size. Not only that, but it allows their operators to stand out of harm’s way in a lot of different situations where there is a level of danger.”

McCabe joined the demolition industry in 1975 and purchased his first Brokk machine in 1985. He and his wife, Joanne, co-owned their own demolition business, which operated throughout North America and Canada, and he worked for several demolition companies that owned Brokk machines. McCabe joined Brokk in August 2015 as a field applications/training specialist.

“I’ve had many responsibilities over the years, but they all seemed to revolve around Brokk machines,” McCabe said. “For my business, we did a lot of work in industrial cement plants and prepared structures for implosions, which is where the Brokk machine and its different attachments offered us the versatility to complete multiple projects.”

Electric motors power most Brokk machines, making them ideal for working indoors or underground, and all feature a three-arm system that fits a variety of attachments, including breakers, buckets, grapples and crushers. The three-arm system also allows the machine to reach oddly angled surfaces and, with its compact body, it can operate in limited-access, confined spaces without the risk of injuries typically associated with handheld equipment.

Brokk machines have impressive power-to-weight ratios and routinely outperform conventional methods. As a result, contractors can bid on projects that would have been too dangerous or time consuming with handheld equipment.
Contractor Tip of the Month: Get Used to the Pain
April 2026

Pain isn’t just negative; it’s a natural part of growing and improving. Instead of seeing pain as a reason to quit, recognize it as a sign you’re making progress. What sets successful people apart is their ability to stay calm and keep going when things g

Damian Lang
Contractor Tip of the Month
Read More
Fechino Files: Diesels Below 32 Degrees
April 2026

I am guessing that if you are reading this, then you experienced the cold, late-January spell that took over most of the country. The cold weather has many effects on the operations of a masonry contractor, from job shutdowns to equipment starting issues,

Steven Fechino
Fechino Files
Read More
Outreach Outlook: Building Momentum Across the Southern Region
April 2026

As April arrives, the pace of our outreach and workforce efforts across the Southern Region reaches a new level of intensity. This is the time of year when our programs, partners, and state collaborators all accelerate at once. SkillsUSA competitions are

Conner Birdsong
Outreach Outlook
Read More
Marvelous Masonry: Elbphilharmonie
April 2026

Most people know the Elbphilharmonie for its glass façade and dramatic roofline. From a distance, that’s what defines the skyline in Hamburg’s HafenCity district. But for masonry contractors and suppliers, the real story starts at the base.

Cass Stern
Marvelous Masonry
Read More