General Shale Renews Gold Membership in the 2025 Masonry Alliance Program

Words: Mason Contractors

The Mason Contractors Association of America (MCAA) is pleased to announce that General Shale will renew its Gold membership in the 2025 Masonry Alliance Program. General Shale's dedication to quality and innovation continues to play a significant role in advancing the masonry industry. We are excited to continue our collaboration and anticipate the positive impact they will bring in the coming year.

General Shale's mission is to remain the preferred solutions provider of building materials in North America, thanks to the enduring quality, energy efficiency, and natural beauty their products offer. Driven by modern and future-oriented innovation, General Shale employees set the standard through a shared commitment to safety, environmental responsibility, and a strong focus on creating the ultimate customer experience.

The Masonry Alliance Program has a permanent cap of 70 companies, and all renewals of current Partners will be finalized by the end of October. Starting November 1st, all remaining spots will be made available to the industry.

For more information about the 2025 Masonry Alliance Program, please visit 2025 Masonry Alliance Program.

URGENT: Only One Cornerstone Spot Remains in the 2026 Masonry Alliance Program
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that the 2026 Masonry Alliance Program (MAP) has reached a critical stage of exclusivity.

The Compliance Shield: Navigating the New Standards of Field Oversight
May 2026

The modern job site is undergoing a quiet but significant transformation. While the physical act of laying a block remains the core of the trade, the environment surrounding that work is becoming increasingly data-driven. We are moving away from the era o

When GEORGE Met BOB: Ironsite Is MCAA's First AI-Centered Cornerstone Partner
May 2026

Earlier this year at World of Concrete, I taught the AI Test Drive class and gave attendees an early look at GEORGE 3.0, which we're set to release later this year. As I was wrapping up the session and people were still asking questions, the team from Iro

Ironsite Joins Masonry Alliance Program as Newest Cornerstone Partner
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will be joining the Masonry Alliance Program (MAP) at the Cornerstone level.