General Shale Renews Gold Membership in the 2025 Masonry Alliance Program

Words: Mason Contractors

The Mason Contractors Association of America (MCAA) is pleased to announce that General Shale will renew its Gold membership in the 2025 Masonry Alliance Program. General Shale's dedication to quality and innovation continues to play a significant role in advancing the masonry industry. We are excited to continue our collaboration and anticipate the positive impact they will bring in the coming year.

General Shale's mission is to remain the preferred solutions provider of building materials in North America, thanks to the enduring quality, energy efficiency, and natural beauty their products offer. Driven by modern and future-oriented innovation, General Shale employees set the standard through a shared commitment to safety, environmental responsibility, and a strong focus on creating the ultimate customer experience.

The Masonry Alliance Program has a permanent cap of 70 companies, and all renewals of current Partners will be finalized by the end of October. Starting November 1st, all remaining spots will be made available to the industry.

For more information about the 2025 Masonry Alliance Program, please visit 2025 Masonry Alliance Program.

Hines Market Square
September 2026

Hines Market Square, now known as Aris Market Square, is a mixed-use, multifamily development located in downtown Houston. The architect on this project, Ziegler Cooper, is known for reshaping the urban landscape. In keeping with their vision, the buildin

Dawn Kornegay
Case Study
Brick Clay Brick Residential
Read More
Understanding Met-Guard Protection in Work Boots
September 2026

Masonry work demands precision and strength, but it also comes with unavoidable risks. From handling heavy materials like brick and block to operating cutting equipment and working in tight, active environments, tradesmen and tradeswomen regularly expose

Andrew Moffatt
MAP Partner
Safety - Footwear
Read More
Making Old Brickwork Look New Again
September 2026

Brickwork is built to last, but mortar isn’t. Over time, exposure to moisture, freeze-thaw cycles, and everyday wear causes joints to crack, crumble, and even recede. What starts as a cosmetic issue can quickly turn into a structural concern if left unadd

Mackenzie Claassen
MAP Partner
Sponsored
Read More
Why Joint Profiles Matter In Masonry Restoration
September 2026

For generations, masonry structures have been defined not only by the brick, block, or stone used in construction, but also by the mortar joints that tie everything together. Whether restoring a historic brick facade, repairing natural stone veneer, or re

Paul Bender
Technical Talks
Joint Reinforcement Jointers Restoration
Read More