Westlake Royal Building Products™ Introduces Haint Blue Color for Royal® Reversible Beadboard/V-Groove Profile

Words: Kriss Swint
Photos: Westlake Royal Building Products


Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE: WLK), announced today the launch of Haint Blue, a new color for its 6” Reversible Beadboard/V-Groove Profile, part of the Royal® Trim & Mouldings line. Inspired by the century-old Southern tradition of painting porch ceilings blue, Haint Blue blends timeless charm with long-lasting performance.

“Color has the power to tell a story, and Haint Blue is one that combines heritage with thoughtful design. Rooted in Southern tradition, this hue brings a sense of comfort and character to outdoor spaces, while the profile’s versatile design meets the needs of both classic and contemporary aesthetics,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “At Westlake Royal, we’re proud to honor beautiful design traditions while offering durable, low-maintenance solutions that elevate outdoor living.”

With its soft, powdery color, Haint Blue brings a cheerful yet calming and inviting touch to outdoor spaces. The profile’s reversible design allows it to be installed as either classic beadboard or modern V-Groove planking, offering flexibility for a range of architectural styles.

Ideal for outdoor porches, ceilings and soffits, Royal Reversible Beaded Planking is crafted from durable, low-maintenance cellular PVC. It is moisture- and insect-resistant and does not require painting or frequent upkeep. Available in 1/2” x 5-3/4” x 18’ dimensions, installation is seamless due to its hidden nailing systems.

To learn more, visit https://royalbuildingproducts.com/haint-blue.

 
___

About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.



Remembering Paul Odom
December 2025

The masonry industry lost a true titan and a dedicated leader with the passing of Paul Odom. Known for his unwavering commitment to his craft and his community, Paul leaves behind a legacy defined not just by the structures he helped build.

Managing the Modern Jobsite: How MSV Helps Crews Do More with Less in 2026
December 2025

On today’s jobsites, efficiency is becoming as essential as craftsmanship. Crews are working with fewer hands, tighter schedules, and greater pressure to deliver high-quality results without increasing costs. It’s a reality affecting everything from resid

A Free Resource for Contractors: The Block Design Collective
December 2025

The Concrete Masonry Checkoff has launched the Block Design Collective (BDC), a national resource that provides fast, reliable guidance for anyone designing or building with concrete masonry. For contractors, the benefit is straightforward: better informa

The Hidden Forces That Build America: Arching Action and the Tools We Trust
December 2025

Most people at World of Concrete can identify a CMU block from 50 feet away. Some can even smell Type S mortar curing from across the hall. But mention the phrase “arching action,” and you will see a surprising number of boots shift and eyes drift toward