Sims Crane Names Hollister as Senior VP, Business Development

Mark A. Hollister has been named senior VP of business development  at Tampa-based Sims Crane & Equipment, a crane and heavy transport company.

A veteran of the construction equipment and crane industry with more than 35 years of experience, Hollister’s expertise includes sales, management and operations. He has excelled at building and managing high-performance teams, while running efficient operations and growing market share.  

“Mark has a proven track record of training and motivating sales teams in our industry, and we are confident he will bring his enthusiasm and successful strategies to our organization,” says Dean Sims II, VP of marketing for Sims Crane. “This strategic hire is in line with our growth objectives for the next five years.”             

Hollister was previously senior VP of sales and marketing at NorcoLLC, a manufacturer of construction attachments and mobile biomass processing equipment. He also previously served as VP/general manager of the Southeast for Nortrax Inc., a John Deere Co. and distributor of heavy construction equipment.