LATICRETE Supports CBIA of Southwest Florida

Words: Jared Cooper/Public/News/20101127140000-1.jpg" width="600" height="338" border="0" alt="Pictured front (l to r): Tony Campos, LATICRETE technical sales rep, presents the check for the LATICRETE engraved brick to Juls Chambers, CBIA director of membership. Second row: Valerie Childs, Terrilyn Van Gorder, Barbie Rogers, Laura Johnston. Back: Carter Grant, David Aldrich (CBIA president), Tom Dardis, Patrick Henry (Daltile)." />
Pictured front (l to r): Tony Campos, LATICRETE technical sales rep, presents the check for the LATICRETE engraved brick to Juls Chambers, CBIA director of membership. Second row: Valerie Childs, Terrilyn Van Gorder, Barbie Rogers, Laura Johnston. Back: Carter Grant, David Aldrich (CBIA president), Tom Dardis, Patrick Henry (Daltile).
LATICRETE, a global leader in the manufacturing of innovative systems for the installation of tile and stone, to show its support for the Collier Building Industry Association in Naples, Florida, has purchased an engraved brick to be placed in the stone path to the organization’s South Florida headquarters. LATICRETE and the CBIA have a mutual interest in top quality installations of tile and stone, interior or exterior, as well as the many glass mosaic and other pool applications in the region. LATICRETE co-owner Henry Rothberg stays in close connection with a former employee in Tom Dardis from CBIA and Affordable Floors, and the two set in motion the LATICRETE participation for the fundraiser that’s been an important success for the association.

“We’re still running the engraved brick program right now,” said Dardis, CGP, CAPS. “It’s something that we’ll probably do again. We’re a very strong CBIA, but times are tough all the way around and this has been a great way to raise funds. In Southwest Florida new construction has just stopped. Especially when compared to how it used to be. A lot of us have turned to remodeling. Since this is a very tile and stone driven market. There’s a lot specialty installations and that’s where LATICRETE becomes important. The LATICRETE® 4-XLT product has been outstanding for us. We do a lot of large-format tile with tighter grout joints, and that product works very, very well for us.”

The CBIA is a 1,400 member association mostly involved in construction with builders and contractors from all trades of the industry. The diverse and active association network also includes members in interior design, attorneys and insurance companies. All members of the CBIA automatically become members of the FHBA and the NAHB. The CBIA is the largest single county association of its kind with a membership that’s doubled in the last five years. For more information email info@cbia.net or visit www.cbia.net.
Beyond the Block: Aesthetic Innovations in CMU Construction
August 2026

Concrete masonry units (CMUs) have long been a mainstay of construction. They are well known as a “tried and true” material with a long history of high-strength structural performance, affordability, ease of assembly, and a long lifecycle. CMU constructio

Peter Roberts
Technical Talks
Block
Read More
The Most Overlooked Profit Center on Your Job Site
August 2026

The real cost of equipment ownership isn't what you pay on day one. It's what happens over the years that follow. The purchase price of a new mortar mixer, grout pump, material handling system, or masonry saw is only part of the investment. What happens

Steve Wheeler
MAP Partner
Read More
Installation Starts Before the First Course
August 2026

Some of the most expensive masonry installation problems begin long before crews arrive onsite. By the time a project reaches the field, many coordination decisions have already been made. Dimensional conflicts, congested reinforcement, specialty materia

Technical Talks
Read More
Designing for Performance: Key Considerations for Efficient, Durable Masonry Projects
August 2026

A successful masonry project starts well before the first stone is set. The craftsmanship on site matters, of course, but many of the decisions that shape the final result are made much earlier—during design, detailing, and material selection. Those choic

Jeff Tew
MAP Partner
Manufactured Stone MAP Partner Stone (Exterior) Stone (Interior)
Read More