Concrete Surfaces’ World of Concrete preview

Words: Hug Poochllc/Public/News/20111130150000-1.jpg" width="600" height="338" border="0" alt="Concrete artisans will display their creative concepts during the Artistry in Decorative Concrete Demonstration." />
Concrete artisans will display their creative concepts during the Artistry in Decorative Concrete Demonstration.
Contractors who polish, coat, and repair concrete will have more to do at the 2012 World of Concrete than ever before. Concrete Surfaces and Concrete Construction are the official magazines of the show, which takes place Jan. 24—27; seminars begin Jan. 23.

Concrete Surfaces & Decorative Pavilion, How-To Zone

The inaugural Concrete Surfaces & Decorative Pavilion at 2011 World of Concrete was such a success, we are bringing it back and making it bigger and better. Located in the Silver Lot outside the Las Vegas Convention Center’s South Hall, attendees will have an opportunity to learn for themselves how to improve their skills and techniques from industry experts. This area will be home to the first Concrete Construction’s How-To Zone, a 1600-square-foot tented area in the pavilion. Activities will include live educational events and Contractor Clinics.

Concrete Polishing Luncheon & Forum

The annual Concrete Polishing Luncheon & Forum returns at noon, Tuesday, Jan. 24. This year, we will discuss how contractors can ensure the polished surface they create meets the owners’ needs. A contractor will talk about the methods he uses to achieve a successful polished concrete project. We also will learn about a systemic approach to matching the owner’s expectations to the contractor’s performance. The event is sponsored by organizers of the International Concrete Polishing & Staining Conference. Register by Dec. 8 for the discounted $60 rate; cost is $90 after Dec. 8 and onsite. Visit the show’s website for updates on speakers.

Concrete Polishing Demonstration Area

The editors of Concrete Surfaces will host a demonstration area displaying everything new and exciting in the growing polished concrete industry. Contractors want to learn more about the process as more building owners and architects specify this surface treatment. Topics will include polishing basics, maintaining a polished concrete surface, how to polish a poor slab, and creating a safe polished floor surface. Sponsors: American Decorative Concrete, Concrete Polishing Association of America, Runyon Surface Prep Rental & Supply, and WerkMaster

Artistry in Decorative Concrete

The 2012 World of Concrete will mark 10 exciting years for the popular Concrete Construction Artistry in Decorative Concrete Demonstration. Concrete artisans will display their creative concepts and techniques for attendees. Sponsors: Butterfield Color and Elite Crete Systems

Decorative Concrete Tool Demonstrations

Concrete Construction’s second annual Decorative Concrete Tool Demonstration features a live action area in which attendees are invited to learn how to use new tools and accessories in decorative concrete applications. Sponsor: Bosch

Also, take advantage of WOC’s world-class Education Program. And don’t forget to visit the exhibitors to discover their new products and technologies.
No Shortcuts: The Journey of Real Stone
February 2026

Have you ever stopped and really thought about how that stone on the wall got there? I don’t mean the install...not the mortar, the scratch coat, or the clean-up. I mean the whole journey. From the first cut in the earth to the

Rob McKay
Technical Talks
Read More
Stop Gambling on the Wall: Why the Modern Jobsite Demands a Sure Thing
February 2026

If you have spent any time walking the carpeted aisles of the World of Concrete, you know the vibe. It is a sensory overload of heavy machinery, slick demos, and the collective optimism of thousands of contractors. We are in Las Vegas, the gambling capita

Shayne Sanders
Technical Talks
Read More
Helical Beaming: Strengthening Masonry from the Inside Out
February 2026

In the world of masonry restoration and retrofit, the goal is always the same: preserve the character and craftsmanship of historic structures while ensuring their long-term stability. But anyone who has worked on century-old brick or stone buildings know

Tiffany Tillema
Technical Talks
Read More
The 2026 MCAA Annual Online Auction
February 2026

The Mason Contractors Association of America is thrilled to announce the 2026 Annual Online Auction, the masonry industry’s premier event for scoring the best equipment at a fraction of costs. Whether you are looking to expand your equipment stockpile or

Justin Stengel
Industry News
Read More