Fulkerson appointed Managing Director of Laticrete Supercap

Words: Jared Cooper/Public/News/20111223133000-1.jpg" width="600" height="338" border="0" alt="Brad Fulkerson has been appointed to the position of Managing Director." />
Brad Fulkerson has been appointed to the position of Managing Director.
Laticrete Supercap, LLC, manufacturer of the revolutionary self-leveling Supercap System, announced the appointment of Brad Fulkerson to the position of Managing Director.

Fulkerson brings an impressive construction industry resume to his new post. Most recently, he was President/CEO of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

"I'm excited about the challenges offered by Laticrete Supercap," Fulkerson stated. "Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we're marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection."

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new Managing Director of Laticrete Supercap is to "ultimately build the brand to such a degree, that it becomes the 'Kleenex' of commercial flooring."
The Mason’s Mark: Defining the Craft Through the Trowel
May 2026

Walk onto any job site, from a custom residential chimney to a sprawling commercial block wall, and you will hear it before you see it: the distinctive ring of high-carbon steel striking masonry. The trowel is more than just a mortar scoop; it is the cond

Case Study: The Revere Condominiums at River Oaks
May 2026

The Revere is a boutique condominium located in the River Oaks area of Houston. The nine-story development offers 33 residences with refined amenities for those looking for luxury living near the downtown area.

URGENT: Only One Cornerstone Spot Remains in the 2026 Masonry Alliance Program
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that the 2026 Masonry Alliance Program (MAP) has reached a critical stage of exclusivity.

Ironsite Joins Masonry Alliance Program as Newest Cornerstone Partner
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will be joining the Masonry Alliance Program (MAP) at the Cornerstone level.