PROSOCO hires Lattimer

Words: Al Morris/Public/News/20120812140000-1.jpg" width="600" height="338" border="0" alt="The PROSOCO has hired Joelle Lattimer P.E. as architectural sales specialist." />
PROSOCO has hired Joelle Lattimer P.E. as architectural sales specialist.
PROSOCO has hired Joelle Lattimer P.E. as architectural sales specialist. PROSOCO manufactures the R-GUARD FastFlash line of waterproof, fluid-applied air barriers; and products that clean, protect and maintain concrete, brick and stone architecture. As the company’s architectural sales specialist, Lattimer assists construction and design professionals throughout the nation with all issues relating to air and water barriers, and new construction and restoration.

Lattimer will support PROSOCO through product and marketing initiatives, training, spec-writing assistance, marketing initiatives and participation in industry trade organizations such as the Air Barrier Association of America, the U.S. Green Building Council, Passive House and the American Institute of Architects. Before joining PROSOCO, Lattimer served as a consulting engineer for interior slab on ground building systems in the Overland Park, Kan., office of Structural Services Inc., Richardson, Texas.
The Important Issues with Masonry Barrier Systems
July 2026

A barrier is an element, device, or material that is intended to stop something from passing through. Road barriers stop traffic, for instance. Sun lotion with a high SPF rating will stop UV rays (for a limited time) from damaging the skin. In masonry, ba

Steven Judd
Technical Talks
Read More
Four Home Design Trends Driving Masonry Demand in 2026
July 2026

As design trends continue to evolve, one theme remains consistent throughout 2026: homeowners want spaces that feel intentional, comfortable and enduring. According to Westlake Royal Building Products’ TrendLine platform, today's most influential trends e

Sarah Lograsso
MAP Partner
Sponsored
Read More
The Modern Masonry Saw: Safety, Efficiency, and Smarter Cutting
July 2026

Masonry is a craft built on precision, strength, and durability. At the heart of every successful masonry project is one essential tool: the masonry saw. As technology evolves, so does the role of the saw on the jobsite. Today’s contractors are not just l

Bryant Figueroa
Technical Talks
Read More
Getting the Finish Right on Burnished CMU
July 2026

The wall is complete. The lines are crisp. The coursing is tight, and the burnished CMU delivers exactly the refined appearance the design team envisioned. After weeks of coordination and careful installation, the project is final

Technical Talks
Read More