Belgard launches "Long Live" campaign

Words: David BenincasaBelgard Hardscapes is committed to helping our family of contractors and dealers grow in success by offering a variety of tools and programs. One of the ways we do this is through our national and regional advertising and public relations efforts.

By creating awareness for the Belgard brand, we create an image of quality and professionalism that our partners can use as a sales tool to promote their own businesses. For our new "Long Live" campaign, we positioned Belgard products as "timeless" by combining the concepts of long-term durability and beauty that never goes out of style.

We also reinforced the "time" concept to illustrate how Belgard products can offer a setting for creating family moments that endure as lasting memories.

National & Regional Magazine Ads

"Long Live" ads have been placed in more than 10 national consumer and trade publications including Traditional Home, House Beautiful, and Architectural Digest, among others.

Ads will also run in more than 15 regional publications throughout the Southeast, Northeast, Midwest, and West including Midwest Living, Southern Living, and Sunset magazines.

For a comprehensive media schedule, visit www.belgard.biz/advertising.
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