LATICRETE SUPERCAP appoints David Whiteman as Technical Sales Representative

Words: Ron AdamsLaticrete Supercap, LLC, manufacturer of the revolutionary Laticrete Supercap System, has appointed David Whiteman as technical sales representative, covering the Northeastern section of the United States, the company announced.

A graduate of Ithaca College, Whiteman brings 17 years of industry experience to the Laticrete Supercap team.

"I’m delighted to add David’s experience to our growing team; he will be a major contributor to the growth and expansion of the Laticrete Supercap System,” according to John Sacco, managing director.
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