LATICRETE SUPERCAP appoints David Whiteman as Technical Sales Representative

Words: Ron AdamsLaticrete Supercap, LLC, manufacturer of the revolutionary Laticrete Supercap System, has appointed David Whiteman as technical sales representative, covering the Northeastern section of the United States, the company announced.

A graduate of Ithaca College, Whiteman brings 17 years of industry experience to the Laticrete Supercap team.

"I’m delighted to add David’s experience to our growing team; he will be a major contributor to the growth and expansion of the Laticrete Supercap System,” according to John Sacco, managing director.
Fall Conversations That Set the Stage for Spring Projects
October 2026

Why early planning helps masons deliver smoother installs, stronger customer relationships and lasting results A successful masonry installation often takes shape long before the first material arrives on the jobsite. For projects slated to begin or ramp

Chad Riley
Technical Talks
Read More
New CMHA Manual Advances Masonry Storm Shelter Design
October 2026

A new manual from the Concrete Masonry & Hardscapes Association (CMHA) provides structural guidance to help engineers, architects, and mason contractors design and build ICC 500-compliant tornado shelters using reinforced concrete masonry. Funded by the

Kristen Garman
Industry News
Read More
Masonry Cosmetics Recommits as a Gold in 2027
October 2026

The Mason Contractors Association of America (MCAA) is pleased to announce that Masonry Cosmetics will recommit as a Gold Partner in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
CrewTracks Continues as a Cornerstone in 2027
October 2026

The Mason Contractors Association of America (MCAA) is delighted to share that CrewTracks will continue as a Cornerstone Partner in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More