LATICRETE SUPERCAP appoints David Whiteman as Technical Sales Representative

Words: Ron AdamsLaticrete Supercap, LLC, manufacturer of the revolutionary Laticrete Supercap System, has appointed David Whiteman as technical sales representative, covering the Northeastern section of the United States, the company announced.

A graduate of Ithaca College, Whiteman brings 17 years of industry experience to the Laticrete Supercap team.

"I’m delighted to add David’s experience to our growing team; he will be a major contributor to the growth and expansion of the Laticrete Supercap System,” according to John Sacco, managing director.
From Idea to Jobsite: Inside EZG’s R&D Process
May 2026

In the masonry industry, equipment is rarely developed in isolation. The most effective tools are shaped by real jobsite challenges and refined through contractor feedback. At EZG Manufacturing, research and development is a hands-on, iterative process th

Abigail Spung
MAP Partner
Read More
Announcing The MASONRY STRONG Network™
May 2026

The Mason Contractors Association of America (MCAA) is proud to announce the MASONRY STRONG Network, a video-first multimedia platform. This marks the next chapter for the Association’s MASONRY, the brand that has informed and connected the trade for over

Dan Kamys
Read More
Manufactured Stone Veneer or Thin-Cut Natural Stone: Which One is Right for Your Next Project?
May 2026

Stone continues to be a go-to material in both residential and commercial construction, used for its texture, depth and ability to elevate a façade or interior space. For masons, general contractors, builders and design professionals looking for lightweig

Sarah Lograsso
MAP Partner
Read More
Celebrating Craftsmanship and Country
May 2026

The 250th anniversary of the United States is more than a date. It is a reflection of centuries of progress, innovation, and determination. STABILA has chosen to mark this milestone with a product that mirrors those same qualities. The Patriot Series Maso

Elsa Bueno
MAP Partner
Read More