LATICRETE SUPERCAP appoints David Whiteman as Technical Sales Representative

Words: Ron AdamsLaticrete Supercap, LLC, manufacturer of the revolutionary Laticrete Supercap System, has appointed David Whiteman as technical sales representative, covering the Northeastern section of the United States, the company announced.

A graduate of Ithaca College, Whiteman brings 17 years of industry experience to the Laticrete Supercap team.

"I’m delighted to add David’s experience to our growing team; he will be a major contributor to the growth and expansion of the Laticrete Supercap System,” according to John Sacco, managing director.
Color Trends Shaping Today’s Masonry Projects
July 2026

Homeowners today are coming into projects with a lot more opinions than they used to have. Between social media, home shows and contractor sites, most customers already have a look in mind before you even quote the job. For masonry contractors, having a

Chad Riley
Stone Savvy
MAP Partner
Read More
The New Equation for Masonry Profit: Predictable Hardware and Proven Data
July 2026

The masonry industry is built on tradition, but modern growth requires a shift from guesswork to absolute certainty. When we talk about the philosophy that you cannot improve what you do not measure, we are looking at the literal minutes and manpower lost

Erin Koets Shayne Sanders
Build Smart
MAP Partner
Read More
Owen Heimbach
July 2026

This month, the MCAA had the pleasure of speaking with SkillsUSA First Place Winner Owen Heimbach, a young mason just starting out whose enthusiasm for bricklaying is truly contagious. His passion for the craft was evident throughout our interview.

Justin Stengel
GEN NXT
Read More
Backfill Your Foundation
July 2026

I’ve been noticing an uptick in a very specific kind of application lately, and once you see the pattern, you can’t unsee it. The résumé usually reads like a family photo album. “Started helping my dad when I was 15.” “Worked summers, then full time.” “R

Corey Adams
Building More
Read More