LATICRETE SUPERCAP appoints David Whiteman as Technical Sales Representative

Words: Ron AdamsLaticrete Supercap, LLC, manufacturer of the revolutionary Laticrete Supercap System, has appointed David Whiteman as technical sales representative, covering the Northeastern section of the United States, the company announced.

A graduate of Ithaca College, Whiteman brings 17 years of industry experience to the Laticrete Supercap team.

"I’m delighted to add David’s experience to our growing team; he will be a major contributor to the growth and expansion of the Laticrete Supercap System,” according to John Sacco, managing director.
Australian Bricks vs American Bricks: What 24 Hours of Travel Teaches You About the Trade
June 2026

Bricklaying might not change simply because you cross a state line. It does change when you travel 24 hours to the other side of the world and lay bricks under lights, cameras, and a stopwatch. The fundamentals of the trade are universal. Brick, mortar,

2026 Masonry Foundation Grants
June 2026

The Masonry Foundation is dedicated to advancing the masonry industry and is accepting grant applications for 2026. Proposals should have national reach and aim to generate substantial progress within the masonry industry. To explore examples of past gra

The “Small Job” Safety Trap: Why Safety Sometimes Fades When the Spotlight Disappears
June 2026

Before I was fortunate enough to lead Malta Dynamics, I spent a couple of years as a traveling salesman for the company. My territory covered the entire country (and some beyond), and in a typical year, I visited more than 100 jobsites across nearly every

Supporting Mental Health in the Workplace
June 2026

As a business owner and leader, taking the mental health of your employees seriously and understanding how it can impact their work is essential. In fact, one in five adults experiences a mental health condition annually. Addressing mental health is more