CEMEX announces “Crecimientos”

Words: Margaret FosterCEMEX S.A.B. de C.V., (NYSE: CX), announced the establishment of Crecimientos (“Growth”), a platform for the innovation, development, and promotion of social and inclusive businesses. The main goal of this initiative is to support more than one million low income people during the next two years.

Crecimientos will create new business models with high social and environmental impact in Latin American and Asian countries where CEMEX is present.

As part of the creation of Crecimientos, CEMEX allied with The Grameen Creative Lab, a social enterprise founded by Nobel Peace Prize Laureate, Muhammad Yunus. CEMEX and The Grameen Creative Lab will form “Empowerment”, the first social business of Crecimientos, which will be a new model with the priority of promoting family-owned businesses. During the first year, this family business model will be developed focusing on housing and basic services, designed to stimulate local economies, improve capacities, and strengthen the role of women. During 2015, two pilot projects will be conducted with families from both urban and rural areas.

“CEMEX contributes to the development of the countries where it operates through innovative and sustainable solutions for the construction industry that offer a better quality of life and access to greater opportunities for families,” stated Fernando A. Gonzalez, CEO of CEMEX.

CEMEX has implemented several inclusive and social business models such as Patrimonio Hoy, Mejora Tu Calle, Centros Productivos de Autoempleo, ConstruApoyo, Ecotecnias, and Programa Integral de Autoconstrucción Asistida (PiAC). These programs represent work done in coordination with over 400 communities, improving the quality of life for more than 6 million people.

The announcement of Crecimientos and the alliance with The Grameen Creative Lab took place during the Global Social Business Summit, the most important summit for social business worldwide, held in Mexico City from November 26 to 28.

CEMEX is a global building materials company that provides high-quality products and reliable services to customers and communities in more than 50 countries. CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future.

For more information, please visit: www.cemex.com.
Executing Color-Driven Designs Without Compromising Craftsmanship
March 2026

On today’s jobsites, masonry contractors are being asked to do more than install manufactured stone veneer (MSV). They’re being asked to interpret design trends and execute them with precision. Homeowners arrive with curated Pinterest boards. Designers r

Jeff Tew
Technical Talks
Read More
The Enduring Aesthetic Power of Brick
March 2026

For centuries, brick has shaped the built environment in ways that few materials can match. From the stately facades of historic campuses to the bold, contemporary forms of modern civic buildings, brick is both a foundation of architectural tradition and

Tim Leese
MAP Partner
Read More
Expert Tips for Brick Installation
March 2026

Clay brick has long been valued for both its durability and aesthetic appeal, but achieving a clean, consistent build that will endure for a lifetime depends just as much on jobsite discipline, install strategy, and preventative moisture management as it

Allison Goley
Technical Talks
Read More
Combining Modern Healthcare with Tribal Design: Nisqually Health & Wellness Center
March 2026

The Nisqually Health & Wellness Center is a project that the wonderful team here at Warfield Masonry completed in 2020. Built on the Nisqually Reservation (near Olympia, Washington), this project incorporates a variety of masonry materials into its tribal

Jake Sulya
Case Study
Read More