Keene Building Products’ names Soeder as Senior VP

Words: Melanie DebelakKeene Building Products’ is pleased to announce Chuck Soeder as its Senior Vice President. Keene Building Products is an American manufacturer of 3-dimensional filament products for the building envelope and noise control markets. Chuck’s expanded role will include responsibility for the Keene outside regional sales managers. Soeder will continue his current role as President of Cansto Coatings, as well as overall responsibilities for Dependable, LLC, both sister companies of Keene Building Products.

Soeder joined Cansto Coatings 2 years ago, and previously has 32 years of experience in the construction chemical field. Prior to joining Cansto Coatings, Soeder was a Vice President for one of the largest chemical companies in the world. His extensive experience in the construction chemicals, concrete, and general building construction provides Keene with solid leadership.

“We’ve grown substantially over the past few years and we’re now filling in some of the important roles that will help Keene continue its growth into the future,” commented Jim Keene owner of Keene, Cansto Coatings and Dependable, LLC. “I’m very happy to have an expert like Chuck on our team.”

Dependable, LLC is an American manufacturer of professional grade floor products for repair, restoration and new construction. Cansto Coatings is an American company that makes specialty coatings for flooring and industrial applications.

For further information, visit www.keenebuilding.com.
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